Manager, Social Media (Tiktok Programming)

• Build criteria for successful output to drive overall business & partnership performance.
• Manage relationship with TikTok and with all content creators.
• Help manage the content calendar and day-to-day publishing of Club Creator content on TikTok.
• Develop new strategies for growing engagement and followers on MLS League and Club TikToks.
• Work directly with TikTok to source designated content creators for ten different clubs.
• Plan, ideate and help deliver content across MLS League and Club TikTok channels as it pertains to Creator Content.
• Manage and execute programming around key events involving Club Creators, including but not limited to MLS All-Star, Decision Day, and MLS Cup, while working cross-departmentally to ensure all organizational objectives are met.
• Collaborate with MLS Club digital and social leads on standard methodologies and performance on TikTok.

• Additional responsibilities as assigned.
• Create short-form video content for emerging platforms like TikTok, Instagram Reels and YouTube Shorts.

• 5+ years of experience, with 2+ years of experience in Social Media, Marketing, or Communications
• Bachelor’s Degree

• Innovating attitude and creative spirit
• Meticulous with the ability to multi-task and meet deadlines with minimal supervision
• Demonstrated decision making and problem-solving skills
• Outstanding organization, project management skills and attention to detail
• Ability to work non-traditional hours, including evenings, weekends, and holidays
• Prior experience utilizing and managing corporate and/or team TikTok handles
• Knowledge of soccer, MLS, and MLS ecosystem
• Ability to work effectively in a fast paced, team environment
• Prior experience crafting short-form content for TikTok, Reels and YouTube
• Passionate about providing fans with a great digital experience by listening, interacting and producing innovative content
• Strong experience with TikTok creation, trends, and influencer landscape
• Passion for experimenting with and staying up-to-date with new trends on TikTok

• Short form video editing

Total Rewards

• Career & Professional Development – on the job training, feedback, and on-going educational opportunities to continue your personal and professional development.
• Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
• Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!