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Director, Buyer Science Jobs

Company

Known

Address New York, NY, United States
Employment type FULL_TIME
Salary
Category Advertising Services
Expires 2023-07-24
Posted at 10 months ago
Job Description
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS


Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 300+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.


Our clients span the leading brands in finance, technology, media, CPG, real estate, and many other categories. These partnerships have earned us multiple awards and recognition: Emmys, Clios, Effies, Cannes Lions Awards, ProMax Agency of the Year, Digiday’s Most Innovative Media Agency and most recently the AdAge A-List.


We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.


About The Role


BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU


Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.


As our Director, Buyer Science, you will ensure that our media campaigns are hyper scientific and at the cutting edge of what is possible in the industry. You’ll work hand-in-hand with Known’s media strategists and directly with clients to elevate their media performance and drive real business value. You will work with other data scientists to develop campaign measurement strategies, build experimentation plans, and collaborate with media planners and channel teams to ensure allocations are built scientifically. At the Director level, you’ll also supervise other data scientists on the account in driving performance, optimizing campaigns, and surfacing insights that go beyond media metrics to incorporate first party data and drive business strategy. You will also work closely with our development team to help productionalize deeper and more technical approaches to common media challenges.


What You’ll Do


  • Assisting with and auditing media plans the team is actively working on
  • Collaborating with our Strategy and Studios teams to ensure our scientific processes are fully integrated through all verticals of Known
  • Overseeing the performance of media campaigns and amazing our clients, both by meeting their targets and creating insightful narratives through bespoke reporting
  • Understanding the client’s overall business objectives and translating them into a campaign and measurement strategy
  • Serving as the key client point of contact on campaign measurement, optimization, and data infrastructure
  • Creating best practices decks for the organization and, in some cases, for our clients
  • Assessing and onboarding measurement vendors in the industry
  • Working closely with other senior leads to develop solutions that work for everyone
  • Driving the adoption of new tools and approaches you build across the team
  • Communicating to clients how modern techniques (e.g., ML models, optimization algorithms, and automation) can be used to optimize business and media KPIs
  • Serving as a thought leader on data-based media planning and measurement for the broader team
  • Managing other data scientists on the team, both directly and indirectly as a mentor
  • Framing analyses, stories, and slides for client media plans and reports


Who You Are And What You Have


  • 5+ years of experience in data-driven marketing, preferably at an agency, consulting firm, or large in-house media activation team
  • Some hands-on-keyboard experience implementing scientific solutions yourself is a major plus
  • 3+ years of leadership experience in managing projects and driving them forward
  • A degree from a well-regarded college or university. STEM degrees are preferred.


Skills, Abilities, And Knowledge


  • Understanding of the advertising and media landscape, especially as pertains to measurement vendors and ad platforms
  • Strong project management skills
  • Strong background in data science and statistics
  • Basic coding skills (Python, SQL) are a major plus
  • Robust analytical skills
  • Knowledgeable about data-driven marketing


Competencies


  • Clear communicator
  • An ability to work seamlessly with other teams
  • An ability to translate business challenges into quantitative problems
  • Strong and fast learner
  • Highly collaborative nature
  • Independent and entrepreneurial mindset


SOME OF OUR PERKS


  • Paid parental leave
  • 401k with company matching and no vesting period
  • Generous medical plan
  • Unlimited paid time off
  • Annual bonuses


ONE LAST THING TO ASK YOURSELF


All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.


Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.


The base salary for this position is $150K - $170K.


This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.