Digital Marketing Project Manager

Position:Project Manager - Digital Marketing

Location:Ridgefield Park NJ.

Duration:6+ Months with Possibility of extension and Conversion.

Summary:

Responsible for contributing to the strategic direction, P&L growth, and digital experience for the business on by developing new digital products and promotions, delivering a best-in-class digital customer experience, and scaling the direct-to-consumer (DtC) channel within client. Key areas of responsibility include direct-to-consumer strategy implementation, cross-functional promotional and product development, on-site merchandising and digital experience optimization, identifying and driving operational efficiencies, and building a best-in-class shopping experience.

Experience:

5+ years of experience in Product/Trade/Category Marketing experience for Technology, Consumer Product and/or Consumer Electronics is required.

Schedule:Will follow 4 day in office, 1 day remote schedule

Top skills:

1) Category management

2) P&L management

3) Marketing and merchandising

Manage:

• Business ownership for Monitor and memory sales on Revenue, 2x top line growth, Margin, Budget, Promotions, Marketing and key stakeholder to impact the roadmap and long-term growth strategy.

• Liaison with internal / external / HQ partners across: Product marketing, corporate marketing, category management, supply chain and fulfillment to implement bundling strategies to achieve 2x growth from 2022 (increasing attach, AOV and overall margin)

Build:

• Create a best-in-class shopping experience by partnering with Merchandising, Marketing, Engineering, Operations, Analytics, and Customer Service; always optimizing and focusing and removing purchase barriers and creating a customer-centric, shopping experience.

Innovate and Optimize:

• Think outside-the-box, leverage data, and build insights to create business cases to build scalable products and promotions to drive the growth of your business; develop functional capabilities to test, learn, and iterate to accelerate category growth.

• Subject Matter Expertise in Promotion planning (optimize promotion design to drive topline + bottom line).

• Develop data-drive perspectives on the end-to-end operations of the business, from upper-funnel marketing and merchandising, to on-site path-to-purchase and experience, through conversion, fulfillment and customer service;

• Identify areas of opportunity and work to drive operational efficiencies (margin improvement, roadmap development, optimized fulfillment etc)

Skills and Qualifications:

• College degree required; MBA a plus and 6+ years of experience in Product/Trade/Category Marketing experience for Technology, Consumer Product and/or Consumer Electronics is required.

• Extensive experience implementing category strategy, preferably in eCommerce.

• Knowledge and passion for direct-to-consumer eCommerce business practices and operations. Digital UI/UX enhancements experience a plus.

• Ability to facilitate cross-functional teams and navigate matrixed organizations.

• Strong analytical, data-driven problem solving and decision-making skills.

• Ability to work under pressure and deadlines. In addition, must be able to manage multiple projects and often competing priorities.

• Entrepreneurial spirit and excellent communication skills (verbal and written)

• Experience with Tableau and Confluence a plus.

Additional Skills:

o Passionate business contributor who can see the big picture and be a world-class operator. You can flawlessly execute and have a relentless focus on driving in-year results.

o Data-driven, customer-centric, story-teller who is passionate about leveraging insights to make recommendations and drive change. You always think about the customer first and are persistent in the pursuit of improving her/his experience.

o Digitally savvy and passionate about the intersection of technology and consumer products. You have a relentless focus on optimization and improvement, and always approach business challenges thinking- is there a better way?

o Collaborative, team builder with high organizational EQ who can work cross-functionally and can quickly develop relationships with internal and external stakeholders.