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Digital Marketing Manager Jobs
Company | Burlington Stores, Inc. |
Address | Burlington, NJ, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-08-04 |
Posted at | 10 months ago |
LOCATION 2006 Route 130 North Burlington NJ US 08016
- Implementation of media campaigns
- Media buying and negotiation
- Manage and lead digital advertising capabilities, which include audience building, planning, media buying and negotiation, in-flight campaign management, targeting, frequency optimization, analytics, and improvement of performance over time.
- Optimization and improvement of performance
- Audience building within a DMP or similar platform
- Experience to implement audience building, measurement and tracking functions that will help the company advance digital media initiatives. Control the media set up, pacing, targeting, placements, vendors, strategies, and media activities for success.
- Development of media strategy
- Researching and presenting on new advertising ideas
- Leadership in developing media plans to align with company deadlines and goals. Develop strategies for each digital media channel and plan the activation of media. Cross team management from start to finish of the activation through to the performance reporting for all the paid media digital advertising campaigns. Ability to pivot between vendors and optimize campaigns based on the performance metrics.
- Managing campaign goals and objectives
- Responsible for all aspects of the digital media plans and making sure they hit the company objectives which include but are not limited to:
- Vendor management and negotiation of media buying strategies. Manage vendors for different channels to obtain the best media rates while optimizing the media plan based on highest performing channels.
- Cross-team collaboration and management to keep campaigns performing well
- A Bachelor's degree in Marketing or related field
- Understanding of digital channels and their attribution in digital advertising
- Prior knowledge using AdTech such as Identity, DMP, Measurement/Attribution and other solutions
- 5+ years of experience in driving measurable business results through paid media solutions to increase company growth.
- Expertise and experience managing a team and reaching expectations
- Self-motivated, collaborative, with the desire to learn
- Experience creating audience segmentation and localized targeting
- Billing and performance management skills
- Ability to work independently; flexible and resilient
- Understanding and prior history of building ad tech solutions and integrations
- Thorough knowledge of Microsoft Office (specifically PowerPoint, Excel and Word)
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