Digital Marketing Manager Jobs

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

The Manager, Digital Marketing will be a part of the Digital Innovation and Marketing Operations Team. The team’s mission is drive digital transformation that is rooted in continual enhancements to our roadmap focused on a digital-first mindset, which utilizes a test & learn culture while balancing operational effectiveness and personalized customer engagement across the enterprise driving Azurity to TRUE NORTH. This position will help build the digital foundation and execute innovative digital strategies and tactics allowing Azurity to be a pioneer in our industry. Partnering closely with the entire Marketing team, this individual will also work closely with cross-functional team members in Commercial Operations & Analytics to ensure that business strategies and tactics are executed and optimized with excellence; and measured for impact (ROI).

Duties & Responsibilities:

• Passion to develop and be a true digital marketing subject matter expert
• Maintain a deep understanding of Brand customer insights, journey, and segmentation strategies and apply them to CRM/Digital campaigns and multi-channel programs.
• Execution of omnichannel strategies, measuring impact, results, and insights to improve
• Drive SEO efforts working in partnership with key internal and external partners
• Lead our Google Analytics implementation, standardization, and usage across all brands/campaigns
• Manage Media AOR and drive media strategy in partnership with the brands
• Collaborate in a matrixed environment with Brand Marketing, Creative/Media/Digital agencies, Commercial Operations & Insights, Sales, and Medical/Regulatory/Legal business partners.
• Work with brand leads to understand brand marketing strategies to support their strategic imperatives

Education & Experience:

• Understanding of Medical, Legal, Regulatory (MLR) process
• Ability to function as a team player by building strong working relationships built on clarity, collaboration, empathy, reliability, and simplicity required
• Must be able to work in a fast-paced and challenging environment with the ability to manage multiple projects simultaneously and meet deadlines
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Functional knowledge and expertise on digital marketing platforms - Veeva and Sales Force Marketing Cloud
• Attention to detail and follow-through on execution required
• Minimum of 3+ years of pharmaceutical/biotech and or healthcare related marketing experience (Agency experience welcome)
• Passion for creating personalized content and implement innovative ideas to increase customer engagement and digital excellence
• Understanding / experience in modular content preferred
• A minimum of 3+ years of experience in CX, content marketing and CRM, building and optimizing efforts to improve customer engagement, awareness, and conversions using data-driven strategies
• Ability to apply strong quantitative skills with an ability to set KPIs and measure campaign and channel performance
• BA or BS degree (MBA or advanced degree a plus)
• Demonstrated project management skills required
• Experience working with digital agencies and third parties
• Excellent verbal and written communication skills.

Physical & Mental Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee must occasionally lift and/or move up to 25 pounds
• While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
• May occasionally climb stairs and/or ride elevators
• Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
• Must be able to sit for long periods of time
• Other miscellaneous job duties as required
• Occasional travel (up to 5-10%) may be required

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