Digital Marketing Manager Jobs

LOCATION 2006 Route 130 North Burlington NJ US 08016

Overview

As a vibrant and growing off price retailer, Burlington invests significantly in Media and Marketing. We are looking to add a Digital Marketing Manager to our team.

This role will lead the digital marketing capabilities including digital ad tech integrations, cross-team collaboration, reporting, campaign management, ad setup, optimization, activation, and coordination of the creative assets which will enhance our regional media strategies. Reporting to the Digital Marketing, Senior Manager, the Digital Marketing Manager will be responsible for both long-term and day-to-day improvement of Burlington’s performance in the paid media channels.

This important role will help drive positive company results by implementing and optimizing media plans to continually increase the performance metrics of the campaigns.

Key Responsibilities

• Leadership in developing media plans to align with company deadlines and goals. Develop strategies for each digital media channel and plan the activation of media. Cross team management from start to finish of the activation through to the performance reporting for all the paid media digital advertising campaigns. Ability to pivot between vendors and optimize campaigns based on the performance metrics.
• Implementation of media campaigns
• Managing campaign goals and objectives
• Responsible for all aspects of the digital media plans and making sure they hit the company objectives which include but are not limited to:
• Development of media strategy
• Researching and presenting on new advertising ideas
• Optimization and improvement of performance
• Vendor management and negotiation of media buying strategies. Manage vendors for different channels to obtain the best media rates while optimizing the media plan based on highest performing channels.
• Experience to implement audience building, measurement and tracking functions that will help the company advance digital media initiatives. Control the media set up, pacing, targeting, placements, vendors, strategies, and media activities for success.
• Audience building within a DMP or similar platform
• Media buying and negotiation
• Manage and lead digital advertising capabilities, which include audience building, planning, media buying and negotiation, in-flight campaign management, targeting, frequency optimization, analytics, and improvement of performance over time.

Our ideal candidate will have:

• Thorough knowledge of Microsoft Office (specifically PowerPoint, Excel and Word)
• Ability to work independently; flexible and resilient
• Billing and performance management skills
• Understanding and prior history of building ad tech solutions and integrations
• A Bachelor's degree in Marketing or related field
• Self-motivated, collaborative, with the desire to learn
• Prior knowledge using AdTech such as Identity, DMP, Measurement/Attribution and other solutions
• Experience creating audience segmentation and localized targeting
• 5+ years of experience in driving measurable business results through paid media solutions to increase company growth.
• Expertise and experience managing a team and reaching expectations
• Understanding of digital channels and their attribution in digital advertising
• Cross-team collaboration and management to keep campaigns performing well

Come join our team. You’re going to like it here!

You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.

We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.

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Pay Range: $83,000/yr - $109,000/yr

Posting Number 2023-198636

Location US-NJ-Burlington

Address 2006 Route 130 North

Zip Code 08016

Workplace Type Hybrid

Position Type Regular Full-Time

Career Site Category Corporate

Position Category Marketing

Evergreen Yes