Associate Digital Engagement Specialist Jobs

Implement personalization and a/b testing initiatives in close collaboration with third party vendor, working daily in the experience management tool

Create and manage tickets for new initiatives, conduct user acceptance testing during build process, working closely with tech partners

Analyze experience and test performance leveraging various analytics tools, interpreting data, and compiling results and recommendations to share with key partners

Submit site experience requests to creative team when local assets or messaging is needed

Manage personalization vendor day to day relationship, conducting weekly meetings to review open topics and participate in strategy development sessions

Bringing ideas and innovation to life to deliver best in class digital experiences

Manages BIFE’s Advisory Board (e.g., communications, bio updates on website and related reporting responsibilities).

WHAT EDUCATION AND SKILLS YOU WILL NEED

Manages student Graduate Assistants and interns in implementing marketing and communications projects.

Assumes additional responsibilities as required.

Experience with academic writing such as case studies and/or business writing preferred.

Demonstrated interest in knowledge of family business and/or family dynamics is preferred

Coordinate feedback from multiple parties; manage execution changes within deadlines

2-3 years of marketing experience; previous email experience preferred

Knowledge of Salesforce Marketing Cloud or similar enterprise-level email platform

Exceptional communication and interpersonal skills

Strong organizational skills and extreme attention to detail

Bachelor’s degree in Marketing or related field; or equivalent experience required

Excellent verbal and written communication skills; creative writing experience is a plus

Experience collaborating with cross-functional partners and vendors with ability to build strong relationships

Strong organizational and logistics skills with attention to detail

Proficient in Microsoft Office programs including Excel, experience with InDesign, SharePoint or SmartSheet is a plus

Bachelor’s degree preferred, or equivalent work experience

Contact vendors, source items (ie logo gear, treat boxes, contest prizes, and awards) and negotiate pricing & timing

3-4 years of digital marketing experience (pharma experience strongly desired)

Understanding of basic UX principles for design & development of experiences

Advise on best practices for channels and media formats leveraged to communicate with patients and HCP audiences.

Make strong, well-reasoned recommendations to cross functional teams on how to optimize tactics over time based on data output

Effectively present in a variety of settings: one-on-one, in small/large groups, as well as outside of the organization

Strong background in generating data-driven insights and recommendations.

Serve as budget lead of internal department annual/monthly budgetary process, includes management of monthly forecasts, accruals, and reconciliation with finance.

Excellent organizational, interpersonal, communication skills (both written and verbal) and time management skills to meet deadlines.

Project management skills including problem solving, attention to detail, analytical thinking and decisiveness

Experience in presentation and communication skills.

Essential Business Experience and Technical Skills:

Efficient tracking of all marketing materials, ensuring upkeep with compliance and legal submissions/requirements for business collateral.

Organized and detail oriented, project management experience preferred

Bachelor’s degree or equivalent education, plus 2 – 3 years of work experience in public policy, advocacy, government, or issue campaigns

Demonstrated experience with advocacy software applications for audience engagement and mobilization; ability to learn and adopt new software and tools

Strong written and verbal communication skills

Ability to build relationships and foster strong partnerships with a diverse range of YWCA constituents, including staff, program participants, and volunteers

Ability to travel for meetings and events throughout King and Snohomish Counties

2+ years of experience writing email, blog article, and print material content or equivalent combination of education and directly related experience.

Knowledge of and experience in all areas of digital marketing and strategy and an understanding of inbound marketing best practices.

Strong project management and very process-oriented

Experience or working knowledge with ad platforms and tools, data list and lead tools, and analytics platforms

Manage all consumer / patient engagement sections of the company’s website, including updating content, creating pages, and working with developers

Other digital marketing responsibilities as assigned

Familiarity with the customer lifecycle, data management, email deliverability and CAN-SPAM laws.

2+ years of relevant work experience in digital marketing, customer education, or related fields.

Experience designing and building email templates for email campaigns. Please include an email template portfolio.

What we offer our employees

Build email templates using HTML and CSS to be deployed through Gainsight and Salesforce.

Report on performance and champion email best practices to increase open rates, traffic and conversion.