Jr. Digital Marketing Specialist

Our large nonprofit in Washington, DC is looking for a Marketing Coordinator for a long term role.

This position reports to the VP, Experiences and Connections and coordinates implementation of multi-channel marketing and promotions plans to achieve business objectives for the Clients' Virtual Community Center, Fun & Fulfillment Enterprise Issue, and other departmental and organizational objectives. This person would ensure assigned marketing/promotional campaigns are integrated with the departmental content/events strategy as well as concurrent marketing/promotional campaigns led by other team members.

• Expand non-paid/organic channels and internal. Newsletters, site postings for event promotions.
• Collaborates with management to identify opportunities to streamline marketing processes and to develop new procedures that support the business unit/department.
• Coordinates with channel marketers to develop tactical plans to achieve goals. Tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions.
• Und marketing principles, und how to write for specific channels (# characters, how it looks to end user, so write for those channels). Must have writing exp for these channels in case they have to make updates. Must have exp writing for these channels.

Responsibilities

• Working in a fast-moving, deadline driven, nimble team environment, works in collaboration with content/event project managers to develop multichannel marketing/promotional plans for projects and events for the Clients' Virtual Community Center, and events and other activities in the Fun & Fulfillment portfolio, including scaled in person event series, and special projects.

• Work closely with channel tacticians (such as paid search, display, and native ads, newsletter) to ensure tactics are implemented as planned.

• Manages simultaneous promotion/marketing plans for multiple events/projects while meeting tight deadlines, assuring attention to detail, and remaining nimble and responsive to a changing marketplace.

• Works collaboratively with the other marketing staff to identify opportunities and strategies for cross promotion or multi-event promotion.

• Works on problems of diverse scope where analysis of situation or data requires evaluation ofdentifiable factors.
• Contact is typically advisory in nature and involves both the exchange of detailed/technical information and providing advice to others on how to proceed regarding an issue or business problem.
• Normally receives general instructions on non-routine work assignments. Requires additional instructions and guidance on complex assignments. Uses professional concepts and company policies and practices to independently solve a variety of problems.
• Exercises judgment, within generally defined procedures and practices, in selecting methods and techniques for obtaining solutions.

Requirements:

• Experience developing and managing marketing and promotional campaigns.
• Excellent written and verbal communications skills required.
• Proven ability to meet goals and objectives while working in a collaborative, matrixed environment.
• Experience in events promotion preferred.
• Familiarity with paid and/or organic digital marketing using multiple marketing channels such as paid search, display, and native advertising tactics.
• Demonstrated ability to manage multiple complex simultaneous marketing and promotions campaigns concurrently in a fast-paced, nimble environment.