Digital Marketing Associate (05182023) Jobs

Fully Remote

• Southern California Preferred, CA (http://maps.google.com/maps?q=Southern+California+Preferred+CA+92123)

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Job Type

Full-time

Description

Come be a part of the future of Sleep Medicine!

Join our growing Marketing team and help us improve the lives of countless patients suffering from sleep apnea! We’re on a mission to make a positive impact on the lives of patients living with sleep disorders by simplifying the complex process from diagnosis to treatment.

The Company

BetterNight has respected roots in sleep medicine. Over 25 years ago we engineered a successful home sleep testing model. Since then, we have grown into a leader in providing PAP therapy, and helping patients have a better night's sleep. Headquartered in San Diego, California, we have locations across the country and a staff of over 300 experienced professionals nationwide to meet the needs of our patients through telemedicine.

The Role

Under the direction of the Vice President of Marketing, the Digital Marketing Associate will coordinate BetterNight’s efforts to deliver email, SMS and mobile-centric experiences to key audiences in the BetterNight ecosystem. This role will assist in mapping consumer journeys for email, SMS/MMS and other channels within the BetterNight’s SugarCRM / Marketing Automation platform and will do so in collaboration with the sales and marketing teams. The Digital Marketing Associate must have a strong background in content planning, email marketing, SMS /mobile marketing, journey mapping, and be fluent in full funnel strategy and measurement.

As The Digital Marketing Associate You Would

• Understand segmentation of audiences based on behaviors, engagements, and interactions (web, email, etc.)
• Adhere to strict HIPAA guidelines keeping information confidential and secure
• Coordinate day-to-day communication with both internal cross-functional stakeholders and external with key account teams and related partners (SaaS), vendors or other entities
• Collaborate with Sales and Operations teams to deliver personalized, visually compelling, creatively strong email, SMS & Mobile content to specific segments of consumers
• Understand lifecycle marketing and integrate with stakeholder teams to map consumer journeys that deliver desired results
• Craft impactful consumer journeys as the creative strategist to drive premium content for all major BetterNight campaigns and initiatives
• Develop and execute digital marketing campaigns across multiple channels, including email, SMS, and mobile-centric advertising
• Align with Sales and Operations teams to ensure we deliver seamless, cross-channel, personalized patient experiences that tell the brand story from first to final touch
• Assist data & analytics stakeholders with CRM channel performance measurement
• Maintain a strong understanding of CRM / email / SMS / Mobile best practices, compliance, legal guides and other information that ensures BetterNight remains consumer-first in its approach and aligned to legal
• Execute on marketing priorities related to email/SMS/mobile planning driven by Sales and Operations
• Work alongside data & analytics teams in the process of audience segmentation, prioritization, and stitching in the BetterNight Energy consumer data platform (CDP)
• Develop documentation and road maps for processes, standard operating procedures, A/B tests, and campaigns that succeed through email, SMS and mobile wallet
• Process data and analytics to provide audience segmentation, prioritization and A/B test messaging to improve conversion from lead to contact
• Manage multiple and shifting priorities in a fast-paced, dynamic environment
• Identify opportunities for new projects where BetterNight can grow impact in CRM related marketing efforts, either with current or new potential partners or methods
• Deliver actionable first party and lookalike audiences to Media team for execution across key media touchpoints

You will be a great fit for us if you have:

• Ability to think critically and creatively, and present new ideas clearly
• Knowledge of Consumer Data Platforms (CDPs) is preferred
• Must be energetic, enthusiastic, and positive
• Must be results-oriented, detail-obsessed, and able to manage multiple priorities simultaneously
• A Bachelor’s degree or equivalent experience in Communications, Marketing, Advertising, Public Relations, Media Studies, Business or other relevant field
• 2+ years of experience working with CRM / email / SMS marketing including journey mapping, full funnel sequence building, marketing automation planning and measurement, etc.
• Knowledge of current CRM / email / SMS trends & emerging platforms is preferred
• Ability to work under limited supervision, but must be a team player
• Must be able to work remote efficiently, productively, and professionally
• Healthcare / DME experience is strongly preferred
• Experience with SugarCRM and SugarMarket (marketing automation platform) is strongly preferred
• Must possess strong communication skills on the phone, in person and via email
• Proficiency in Saas/Marketing Automation software, Microsoft Office programs: Word, Excel, PowerPoint, and Outlook

The Benefits

• Medical/Dental/Vision/401(k) and other great benefits
• Vacation/Holiday/Sick Pay
• Competitive salary of $95,000.00 - $100,000.00/year

For more information on BetterNight check us out at: https://betternightsolutions.com/home

BetterNight is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with contractor's legal duty to furnish information. 4I CFR 60-I.35(C).

Salary Description

$95,000.00 - $100,000.00 / year