Demand Generation Senior Manager

Our Mission

We exist to power better care.

We are on a mission to power better care by optimizing every patient journey . We help payers, providers, and life sciences companies deliver better care, therapies, and outcomes by delivering the most actionable patient journey insights and value-based payments platform. With Clarify, healthcare organizations benefit from big data efficiencies and self-service, on-demand enterprise insights that light the path to higher-value care.

Clarify is looking for Demand Generation Senior Manager to focus on leading demand generation strategy and campaigns, with a focus on our Provider business. The role will require a professional and creative problem-solver and self-starter with strong logistical, organizational, and interpersonal skills who can operate effectively in a startup.

The Role

• Create and qualify leads through lead-generation initiatives including SEM, SEO, retargeting, content syndication, nurture programs, social media, email campaigns, webinars and other lead-generating opportunities
• Own the development of a content strategy and creation of content that will drive demand and is aligned to the stages of the buyer’s journey
• Experiment to continuously improve the quantity, quality, conversion, and cadence of leads across organic and paid channels, including social, search, display, partnerships/affiliates, and other online and offline tactics
• Lead, design, and execute demand generation strategy and campaigns
• Develop deep expertise in brand, messaging, audience personas, and buyer journey, and share insights with cross-functional teams
• Prepare campaign playbooks for BDR/Sales and collaborate with team on multi-channel outreach and nurture/follow-up strategy
• Regularly measure and analyze the performance of campaigns, website, blog, landing pages, and other digital marketing assets
• Establish processes and on-board tools to efficiently manage and measure demand generation activities
• Develop and manage the budget required to meet demand generation goals

What We Are Looking For

• Ability to effectively prioritize work and adapt to changing priorities
• Healthcare tech experience strongly preferred
• Excellent writing skills
• Highly motivated self-directed, team player
• Demonstrable experience leading and managing enterprise-level account based marketing initiatives
• 5+ years of experience in B2B demand generation or growth marketing, preferably at a SaaS startup

Deep Experience With

• Sales Engagement Tools (Salesloft, Outreach)
• Marketing Automation (Pardot knowledge a plus)
• Account Based Marketing (6sense, Demandbase)
• CRM (SalesForce knowledge a plus)
• Online Advertising (SEM, Display, Retargeting, LinkedIn, etc.)

What We Offer You

• Competitive compensation package ($120k-140k base + bonus + equity options)
• Flexibility
• Vision, dental, disability and life insurance
• Monthly wellness stipend
• Flexible Spending Accounts and Commuter Benefits
• A collaborative workplace, which will challenge you and celebrate your work
• A chance to learn with and from interesting and enthusiastic colleagues
• Quality health insurance
• Unlimited PTO
• Traditional 401K plan

$120,000 - $140,000 a year

We believe that a happy, diverse, and impact-driven team is critical to our mission of transforming healthcare. Having a diverse team allows us to bring more ideas to the table when working on lighting the path to higher-value care. We embrace employees and applicants of all backgrounds, including those of traditionally underrepresented groups. With this in mind, we do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, the basis of disability, homelessness, reproductive health decisions or any other federal, state or local protected class.