Marketing Intelligence Analyst Jobs

This is a great opportunity to join the Ascend Wellness Marketing team!

Job Summary: The Marketing Intelligence Analyst is responsible for transforming category/sales data into actionable insights, develop and field consumer research and surveys, and delivering impactful, recurring executive reports. This position will collaborate with Brand/Commercialization and Retail Marketing teams to identify opportunities, develop dashboards, create insights, track processes and results through data analysis. If you?re energized by the idea of creating and iterating in a small, growing, and highly collaborative environment, this is a position for you!

Location: Remote

Primary Responsibilities:

• Create clear, impactful PowerPoint presentations with actionable insights and deliverables.
• Develop and coordinate market research projects to include research design, vendor management, analytical plans, data interpretation and presentation/report writing.
• Develop and maintain successful professional working relationships with relevant internal departments and external research partners.
• Proactively anticipate business and insights needs.
• Maintain competitive knowledge to help inform sales and marketing strategies.
• Distill primary and secondary research down to easy-to-digest, story-driven insights, and in-depth analysis to influence strategic decisions.
• Engage in internal analyses, research, product analyses, pricing, and assortment strategies in support of product development and commercialization.
• Track performance of marketing programs, new item introductions, new packaging, reformulations, marketing mix, etc. versus forecasts and KPIs.
• Prepare monthly review of category, channel, customer and competitive performance.
• Develop templates and standardized processes that support the team.
• Develop and maintain knowledge library, create SOP's and best practices.
• Work across multiple data sources to create dashboards and monthly reports including brand/product performance, category trends, consumer insights, and marketing KPIs.
• Adapt research & project presentations for multiple audiences.