Copywriting / Content And Seo Manager

About Ski.com:

With more than 50 years in snow business, Ski.com is proud to serve as the global authority on mountain-specific vacation packages in the United States, Canada, Europe, Japan and South America. Our relationships throughout the travel industry run deep, and our team of Mountain Travel Experts are dedicated to delivering the best vacation experiences possible. From flights, lodging and equipment rentals to lessons, activities and ground transportation, Ski.com offers travelers peace of mind with comprehensive trip planning services.

Established in Aspen, Colorado in 1971 as Aspen Ski Tours, Ski.com has since grown to become the world’s largest provider of ski vacation packages with access to more than 120 of the most popular ski resort destinations.

Copywriting and SEO Manager:

This position is responsible for managing the overall written communications for Ski.com and its family of websites, including a new adventure travel brand. All efforts are focused on creating consistency in brand voice and generating qualified organic traffic with the assistance of a best-in-class SEO toolkit. The ideal candidate has a passion for writing, using data to make decisions and working in the outdoor industry.

Key Responsibilities:

- Develop a web content strategy that encompasses the goals of the company and aligns with its image

- Produce SEO-optimized written content for Ski.com and its family of websites for a variety of purposes, including:

o building required landing pages and editing existing site pages

o identifying content caps and creating relevant content to attract new, qualified traffic

o bolstering the blog by creating new posts and continuing to optimize old posts as needed to maximize organic traffic

o tackling SEO opportunities or site health issues as they arise

- Use Google Analytics and several SEO tools to monitor the health of Ski.com’s website(s), identify opportunities and pinpoint issues, and create copy on new and existing pages as a result to maximize organic traffic

- Stay up to date on the latest SEO, content and digital marketing trends and best practices

- Manage or support the copywriting process for email marketing, social media, ads and other communication channels as needed

- Help storyboard marketing videos

- Brainstorm with team members to develop new ideas

Qualifications:

- Bachelor’s degree

- Excellent leadership, communication and decision-making skills

- Three or more years of copywriting experience

- Adept at SEO best practices

- Ability to problem solve

- Excellent writing skills

- Excellent grammar skills

- Experience using a CMS

- Experience using Conductor or other SEO tools a plus

- Experience using HubSpot a plus

- Experience with HTML a plus

- Experience in the outdoor industry a plus

Benefits:

- Health, dental, vision and life insurance

- Paid time off

- 401(k) with company match

- Health and wellness credit

- Travel perks

- Gear purchasing perks

- Remote work

- Other

Base salary of $60k+ depending on experience

Job Type: Full-time

Work Location:

Remote