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Seo Specialist I Jobs
Company | Cox Automotive Inc. |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-09 |
Posted at | 9 months ago |
Dealer.com, a Cox Automotive brand, is looking for an SEO Specialist I to join our team!
- Stay current on SEO and online marketing topics by monitoring search industry websites, forums, blogs and news
- Execute organic strategies on assigned websites strictly using white-hat tactics according to Google's best practices to improve client site performance and visibility on Dealer.com's web platform. Strategies include content writing and optimizations, metadata optimizations, schema markup implementation, canonicaling or URLs, 301 redirects, NAP alignment, and backlink building
- Engage with users and stakeholders by creating client-facing reports including organic data and data-driven insights to ensure their understanding of site performance and visibility, on- and off-site optimizations and work completed, ongoing SEO strategy and expected results, and recommended areas of opportunities
- Monitor organic website metrics and performance data utilizing Dealer.com's analytics platform, including, but not limited to, organic traffic, engagement, conversions, and keyword visibility to determine overall site effectiveness
- Utilize third party tools like Google Analytics, Google Search Console, Google Trends, Moz, SEM Rush, Majestic SEO, and Copyscape to determine organic trends, causes, and strategy opportunities
- Report to clients (in written form) on work completed and any search-related challenges
- Expected to answer questions for internal and client organic searches
- Participate in client calls, as needed
- Evaluate data fluctuations over time and troubleshoot negative trends in organic performance and visibility, determining causes and potential solutions for corrective actions
- Complete SEO related client requests on a quarterly basis, like keyword and market research, site optimizations and adjustments, local search optimizations, and further data analysis and insights
- All other duties as assigned
- Generally, less than 2 years' experience in a related field
- High School Diploma/GED
- Self-directed, driven, and enthusiastic
- Ability to manage competing priorities.
- Search Algorithms
- Excellent written and verbal communication skills
- SEO tactics
- A knowledge of:
- Microsoft Office Products
- Basic HTML
- Strong customer service skills
- Demonstrable experience creating and executing SEO campaigns
- Working knowledge of HTML, CSS, and broad website concepts
- Previous customer service experience
- Solid knowledge of website analytics tools like Google Analytics
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