Seo And Analytics Specialist

Are you a tenacious, outcome-driven professional with a passion for unraveling the intricacies of SEO and data analytics? Join our Information Technology department Web Strategy team in a teleworking arrangement, and set on a journey of digital transformation.

As our SEO and Analytics Specialist, you will enhance the online presence of Embry-Riddle websites. You will navigate the complexities of SEO and data analytics as you develop and execute strategy, optimize web content, delve into keyword research, and closely monitor website traffic and user behavior. Your expertise in technical, local, on-and off-page SEO, as well as proficiency in Google Analytics 4, Google Tag Manager, and BigQuery, will be instrumental in propelling our online success.

The SEO and Analytics Specialist reports directly to the Director of Web Optimization and Analytics, working in close collaboration with talented colleagues from across the university. Together, you will navigate our vast digital landscape, partnering with Web Strategy, Information Technology, and Enrollment Management teams to uncover groundbreaking techniques that expand our reach, captivate target audiences, and encourage enrollment conversions.

At Embry-Riddle, we not only value your skills but also invest in your growth. With our commitment to professional development opportunities, you'll have ample chances to upskill and unlock your full potential. And that's not all—we offer a refreshing four-day summer work schedule, ensuring you have time to refuel and pursue your passions. Plus, you'll enjoy a robust benefits package encompassing comprehensive healthcare, retirement plans, and generous education benefits to nurture your thirst for knowledge.

Are you ready to leave your mark on the digital realm? Apply now and let the adventure begin.

Responsibilities

1. Monitor website performance using analytics tools (i.e., Google Analytics 4, Siteimprove, Bing Webmaster Tools, Microsoft Clarity, Google Tag Manager, Looker Studio) and BigQuery reports to identify trends, track key metrics and provide actionable insights for website optimization. Create reports for continual review and optimization, and ad-hoc reports upon request.
2. Conduct full SEO website audits using various tools such as SEMrush, Siteimprove and Google Search Console. Develop and execute on-page, off-page, local and technical SEO strategies that improve organic search rankings, increase website traffic and drive qualified leads. Perform keyword research, competitor analysis, SERP analysis, etc., and collaborate with designers, developers and content creators to ensure SEO best practices are integrated into design and content creation.
3. Manage the Google Tag Manger accounts for university websites and make recommendations for necessary changes and updates following best practices.
4. Leverage BigQuery to extract and analyze historic data to gain insights into user behavior, conversions and website performance. Maintain BigQuery data pipelines to automate data extraction and analysis for ongoing monitoring and reporting.
5. Educate and train both technical and non-technical colleagues on SEO best practices as well as how to read and review analytics reports.
6. Stay abreast of algorithm updates, trends, best practices and internal technology releases that impact SEO and analytics and make recommendations for their adoption where applicable.

Qualifications

• Bachelors degree in marketing, business, data analytics or related field required.
• Experience with content management systems.
• Ability to articulate complex issues, insights and recommendations clearly and effectively.
• Ability to support IT Core Values by focusing on improvements, believing in our team, learning from mistakes, being accountable for actions and showing determination, focus and tenacity.
• Attention to detail.
• Ability to think critically, problem-solve, and deal with ambiguity and incomplete information.
• Excellent communicator and self-starter who can work independently and collaboratively in groups.
• Familiarity with SEO practices, including keyword research, link building, schema markup and site analysis.
• Familiarity with basic HTML, CSS, JavaScript and other programming languages as they relate to SEO.
• Experience with SQL and BigQuery.
• Proficient in Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio.
• Experience with Sitecore CMS, SEMrush, Bing Webmaster Tools, Microsoft Clarity and Siteimprove preferred.
• 3-5+ years of hands-on SEO and analytics experience.
• Familiarity in data analytics, trend analysis and performance forecasting.
• Proven experience with SEO strategy development and implementation, including implementation of on-page, off-page, local and technical SEO techniques.