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Coordinator, Retailer.com, Bobbi Brown & Bumble And Bumble Online North America
Company | Bobbi Brown Cosmetics |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Cosmetics |
Expires | 2023-06-05 |
Posted at | 1 year ago |
About Estée Lauder Companies Online
- Partner with Global Assistant Manager to develop global asset checklist for our Consumer Engagement & Creative teams.
- Track retailer utilization of assets and encourage use of all provided assets on their platform.
- Lead NA asset checklist for any NA specific product page requests.
- Develop and implement all Syndigo content with our Creative Content Hub partners.
- Deliver necessary product assets to support online retailer launches/campaigns utilizing all retailer specific request forms, custom naming conventions and digital asset delivery platforms to ensure on time launch.
- Manage the trafficking and development of all media assets for digital campaigns run at our retail partners.
- Maintain MDW Basics and send over to retailers to reflect discontinued products, changes in price, merchandising changes, etc.
- Review monthly assets with Retailer.com Executive Director for approval and provide feedback to creative/copy when necessary.
- Pilot the PIMS project advocating for our retailer needs & giving meaningful feedback to engineers.
- Brief both copy and creative on basic asset needs for the product page & sampling programs; track requests and escalate delivery concerns to ensure on time launches.
- Compile information from global marketing and copy into the Master Data Worksheet (MDW)
- Support the Executive Director in large scale projects ie. Copy Revamp, Hero Sku Content Audit, etc.
- Partner with Account Management, Trade Marketing and Sales Planning to determine correct assortment for each account to ensure accurate delivery of content.
- Ensure that products are merchandised in an optimal positioning and escalate issues or enhancements in a timely manner
- Make sure correct sampling offers are live and have proper qualifier; utilizing the side by side calendar
- Alert the retailer if there are discrepancies and manage the resolution
- Keep detailed product video tracker, notify retailers of expired videos, and manage timeline for removal.
- Continually QA retailer sites for accuracy in all marketing, and merchandising.
- Monitor retailer websites for accuracy including product assortment, prices, sizes, shade names, spp videos, use it with products, etc.
- Routinely QA new launches at the beginning of each month to ensure all assets and copy are being utilized properly and updates are timely; Keep detailed tracker of progress.
- Maintain shared marketing calendar with bb.com team implementing major retailer events for Global VP.
- Pull weekly sales from Data Warehouse for Retailer.com Executive Director and team.
- Compile and organize the monthly sales recap template; extract key insights, recommend action.
- Maintain retailer.com contact list & manage sending out of comps in coordination with Trade Marketing Associate.
- Responsible for consistent auditing of retailer’s sites to ensure all marketing and merchandising strategies and programs are executed in accordance with the marketing calendars and side by sides including: gift guides, price point navs, promotional/seasonal navs etc.
- Take screen grabs of retailer sites and maintain the mockup library with historical placements.
- Maintain side by side calendar with sample programing and marketing exposure by retailer.
- Positive, committed attitude
- Self-starter who proactively suggests solutions and can troubleshoot on their own
- Embraces both big picture objectives and follows through on details
- Strong understanding of/interest in digital marketing, along with aptitude for learning quickly and taking on new challenges
- At least 1 years in online or digital; experience in prestige or retail environment strong plus
- Strong client services and leadership skills.
- Highly organized/detail oriented, strong communicator with the ability to multi-task and prioritize in a face-paced environment
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