Integrated Partner Marketing Manager, North America

Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together.
Join us.
About the Team
As an Integrated Partner Marketing Manager on the Global Business Marketing Team, you will be responsible for supporting global partners in the TikTok Marketing Partners Program. This team develops strategies to advance TikTok's products, value and vision with the ecosystem of partners. The partner marketing team serves as a strategic marketing unit for supporting scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events. We are looking for a go-getter, someone who is hungry to learn, a self-starter who has big ideas, and is ready to take on any challenge.
Responsibilities
- Create effective marketing collaterals to communicate the value proposition of the TikTok Marketing Partners Program to grow and support the partner ecosystem
- Work closely with crossfunctional stakeholders across marketing, product, and sales teams to localize narratives and drive marketing programs for ad sellers, current partners, marketers, and merchants
- Manage and execute regional B2B marketing campaigns including partner training and sales enablement materials
- Strong ability, experience, and interest in experiential event marketing including regional/global events and webinars to support TikTok-owned, partner-owned, or industry from a programming or strategic standpoint. Requires heavy oversight, strong coordination skills, and results-driven design.
- Work closely with the comms team for planning PR promotion of key moments or tentpoles.
- Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers.
- Demonstrated strong abilities for deck building and story telling product and core brand narratives
- Project driver collaborating with key internal stakeholders across the business including product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more.
- Work closely with the partnerships teams to device and drive partner marketing programs and growth strategies
Qualifications
Minimum Qualifications:
- Minimum 6+ years of experience in marketing, partnerships, communications, advertising and/or technology industries
- Excellent written and verbal communication in English with strength in copy writing
- Experience working directly with external partners, creative agencies or events vendors
- A fast learner with a great sense of judgment, design sensibilities, and creative thinking
- Ability to thrive in ambiguity and adjust quickly to change
- Strong familiarization and experience working with EMEA regions
- Understanding of the advertising industry and media agency landscape
Preferred Qualifications:
- Experience working in design programs: Sketch, Photoshop, Illustrator, Canva, or CapCut
- Experience working with commerce, campaign management, or data companies
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $106000 - $190000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.