Coordinator Of Loyalty And Vip Experiences (2)

Company Overview
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
This individual will leverage Fanatics’ close relationships with leagues, players, and teams as well as their current 90M users to support the creation of an unprecedented loyalty program. They will be a critical part of the team focused on launching an exclusive membership experience for Fanatics top customers, rewarding them for their loyalty engagement with Fanatics’ diverse set of business, specifically through the creation of unique experiences for VIP customers. They will focus on the execution of events and activations that support the acquisition of new and retention of existing customers by generating loyalty with the Fanatics brand.
Role & Responsibilities
The Fanatics Coordinator of Loyalty and VIP Experiences will play a crucial role in developing and executing innovative marketing strategies that engage our customers through memorable and interactive experiences. You will collaborate with cross-functional teams to bring our brand to life and drive customer engagement and loyalty. This role requires a blend of strategic thinking, project management skills, and a passion for creating immersive brand experiences. It requires an appreciation for delivering white glove service for discerning customers, while also reflecting the excitement and passion for the ultimate sports fans.
Key Responsibilities

• Manage event logistics, including budgeting, vendor selection, venue coordination, and on-site execution.
• Collaborate with the marketing team to develop comprehensive experiential marketing strategies aligned with brand objectives and target audience.
• Plan, coordinate, and execute experiential marketing events, including trade shows, conferences, product launches, and brand activations.
• Conduct market research and gather insights to identify emerging trends and opportunities for experiential marketing initiatives.
• Coordinate with external partners, agencies, and vendors to leverage their expertise and resources for successful event execution.
• Oversee the development of event materials, signage, displays, and promotional items.
• Analyze post-event data, feedback, and attendee insights to evaluate the success of initiatives and identify areas for improvement.
• Work closely with internal teams (marketing, design, content, sales) to ensure seamless integration of experiential marketing initiatives into broader marketing campaigns.
• Develop and manage budgets for experiential marketing events, ensuring optimal allocation of resources and cost-effective execution.
• Establish metrics and KPIs to measure the effectiveness of experiential marketing campaigns.
• Collaborate with design and content teams to create visually appealing and engaging experiences.
• Brainstorm and develop innovative and interactive experiential marketing concepts that align with brand messaging and resonate with the target audience.

Professional Qualifications

• Strong attention to detail and organizational skills.
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• Knowledge of marketing analytics and ability to derive insights from data.
• Creative mindset with the ability to generate unique experiential marketing ideas.
• Proficiency in event management software and tools.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams and external stakeholders.
• Flexibility to work occasional evenings, weekends, and travel for events as required.
• Proven experience in experiential marketing, event planning, or related roles.
• Strong project management skills with the ability to handle multiple projects simultaneously.

Personal Characteristics

• Intellectually curious, with the ability to make quick and nimble decisions.
• A desire to be leader laser-focused on Fanatic’s customers and their experience.
• Entrepreneurial with a “roll up your sleeves” attitude; comfortable with ambiguity. An inspired leader who can work cross functionally with the leadership team.
• Humble, kind, and strong collaborator. A true believer in Fanatic’s mission, and someone who embodies the values and embraces the goal of the company.
• Exceptional communication skills; strong ability to distill complexity into crisp, easily comprehensible and compelling messaging; capacity for storytelling.

The salary range for this position is $29 to $41 per hour, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
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