Coordinator, Brand Marketing - Spt

The world’s largest independent studio, Sony Pictures Television (SPTV) produces original content for linear networks and digital platforms. Our series – from dramas like THE CROWN, BETTER CALL SAUL, and THE GOOD DOCTOR, to comedies like THE GOLDBERGS and COBRA KAI, to unscripted series like JEOPARDY!, WHEEL OF FORTUNE, and AMERICAN IDOL – are beloved by our fans and customers worldwide.

The SPT Marketing Organization at Sony Pictures Television supports the entire lifecycle of our series, from supporting the initial sale with pitch materials, to collaborating with first window network partners on marketing campaigns, to creating and managing marketing assets with Distribution teams.

The Coordinator, Brand Marketing will work alongside the Brand Marketing team to oversee the lifecycle of assigned TV brands (series), interacting with internal and external stakeholders to increase awareness, tune-in, and brand exposure. Franchise building and consumer activation is key to driving business results throughout the multi-windowed lifespan of our SPT series.

Responsibilities

• Develop and create strategy documents for assigned titles using data and analytics as guidance
• Work with VP and Director to develop and execute marketing strategies to drive and elevate SPT series throughout all windows of distribution
• Run point on brainstorm sessions for assigned SPTV properties
• Assist with programming SPTV social channels, utilizing series content, including Facebook, Twitter, Instagram, TikTok, and YouTube. Maintain a roster of contacts and keep a keen eye on new product releases for all social networks.
• Maintain internal documents and team tracking systems, experience with Notion or Airtable is a plus
• Maintain and oversee relationships with Network/Streaming partners, helping facilitate best-in-class creative and studio/producer/talent approvals
• Oversee the execution of “One Sony” synergy tactics across all Sony lines of business
• Stay on top of all marketing trends and opportunities for SPTV

Qualifications

• Highly organized and detailed oriented
• Deep understanding and passion for the entertainment, television, and digital industries
• Ability to analyze and learn from reporting data and insights
• A lifetime learner constantly pursuing emerging and cross-disciplinary approaches that can enhance the work product delivered to internal and external stakeholders
• Very strong written and verbal communication skills
• A minimum of 2-4 years of experience working in marketing or entertainment preferred
• Collaborative and transparent team-builder with experience working in a matrixed, multicultural, and international organization
• Creative mindset with an ability to layer on strategy

About Sony Pictures Television

Sony Pictures Television (http://www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry’s leading content providers. It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry’s largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 13 countries and also maintains

The anticipated base salary for this position is $44.8K to $58.8K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

• As part of our commitment to health and safety, all U.S. non-union and O.P.E.I.U. Local 174 applicants and employees must submit proof of vaccination against COVID-19 or request and obtain approval of a reasonable accommodation based on disability or a sincerely held religious belief, practice or observance. To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].
• Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.