Chief Marketing Officer Jobs

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PropertyForce, a full-service marketplace for real estate solutions, is actively seeking a Chief Marketing Officer to join our team here in Dania Beach, Florida. We are looking for a strategic executive leader that can drive our marketing initiatives forward.
Our successful business process, powered by technology and effective marketing, has been delivering the best off-market properties below market value to our investors for more than 17 years. We're a company that prides itself on innovation, consistently challenging the status quo, and thriving in a high-performance culture.
Does this describe you?
I am a strategic marketing executive who takes an analytical and omnichannel approach to marketing. People who work with me know they can depend on me to be self-sufficient in my ability to lead strategic initiatives across the organization.
Others view me as a mentor and thought leader who drives my marketing department and organization to achieve their goals. I am a proven, intelligent, passionate, and agile executive with at least 15 years of experience in marketing. I have played a crucial role in creating and executing the marketing strategy in different size businesses to help the company scale and grow.
I want to be part of an executive team committed to the company’s vision and mission. I want to be part of a company passionate about growth and committed to doing the right thing for its people. I want to join a company with a strong culture and dynamic leadership.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:

• Collaborate with stakeholders throughout the organization to support company and departmental goals.
• Manage direct mail campaigns, including design, production, mailing, and response tracking. Evaluate the success of these campaigns and make necessary adjustments for future efforts.
• Lead and manage a team of marketing professionals to ensure the execution of the marketing strategy. This includes hiring, training, developing, performance management and team building.
• Manage a multimillion-dollar budget across all marketing functions to ensure direct conversion.
• Leverage post-campaign analysis to identify its effectiveness and enhance campaigns through improved messaging, segmentation, formatting, and timing.
• Complete other duties as assigned.
• Use business analytics to track the effectiveness of all marketing efforts. This includes analyzing data from multiple sources to understand customer behavior, market trends, and campaign performance.
• Oversee the company's brand strategy and ensure all marketing efforts align with the brand image. This includes maintaining brand standards across all platforms and customer touchpoints.
• Manage relationships with vendors, such as direct mail agencies, TV media buyers, and marketing technology providers. This includes negotiating contracts and ensuring the quality and timeliness of deliverables.
• Encourage the adoption of key new technologies, develop bold initiatives and bring creativity to the forefront.
• Develop and execute growth marketing strategies to increase the company’s customer base, and drive leads and conversions, increasing market share. This includes utilizing data-driven insights to identify and target high-potential segments on Google, Bing, and Facebook ads, among other lead-generation platforms.
• Serve as the primary liaison between the marketing department, the executive team, and other stakeholders. This includes regularly communicating marketing plans, results, and strategic initiatives.
• This position leads the team providing enterprise support for key functions such as brand management, internal and external communication, public relations, email marketing, content marketing, social media, events, growth marketing, digital marketing, SEO, direct marketing, marketing analytics, and marketing strategy.
• Responsible for developing and implementing a successful strategic plan for highly comprehensive marketing and communication functions that align with the company's overall business goals. This includes developing new business functions, entering new markets, and forecasting lead generation.
• Provide marketing skills and expertise to the company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics.
• Oversee the launch and management of TV and streaming advertising campaigns, including everything from creative development to media buying, tracking, and performance analysis.

QUALIFICATIONS & ABILITIES FOR POSITION:

• Prior experience serving on an executive team in a high-growth organization
• Lead and inspire the marketing team and maintain a climate that attracts and motivates personnel to live by our Core Values
• Excellent organizational skills with the ability to manage and deliver multiple campaigns and projects
• Strong project management skills, creative thinking, and analytical mindset
• Mastery of the data and analytics tooling and infrastructure
• Experience with Salesforce and Marketing Cloud
• At least 15 years developing and managing B2C marketing programs and/or channel acquisition programs with at least 10 years of direct work experience in a high-growth, B2C, fast-paced company
• Knowledge of business intelligence tools like Qlik or Tableau a plus.
• High competency in developing, evolving, and executing a data-driven, cross-functional marketing strategy
• Experience in managing a marketing budget in excess of $10M
• Collaborative professional with excellent interpersonal, communications, and presentation skills
• This is a salaried full-time position with participation in our company bonus, benefits, and 401k plan.
• Strong track record of managing agencies to develop breakthrough direct response creative concepts that increase results and conversions
• Bachelor’s degree required

Check out our social media and press pages to learn more about our company and get a taste of our workspace and culture –
www.propertyforce.com/press
www.facebook.com/propforce
www.instagram.com/propertyforce