Campaign Specialist (Us Only) - Freelance [Remote]

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• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)
• HOURLY RANGE: Our client is looking to pay $90 – $110/hr
• EXPERIENCE: 3-5 years
• ESTIMATED DURATION: 40h/week - Long term
• BRAINTRUST JOB ID: 7754
• LOCATION: Remote - United States only - PST/CIST, HAST/CKT | Full day overlap

THE OPPORTUNITY

• Requirements

Our client is looking for a contractor to join our team as strategist to help drive end-to-end campaigns and increase demand for our Atlassian Together bundle of products. Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. If you get excited about building and launching new businesses by partnering with teams across Atlassian, you'll love it here.
We are looking for a marketer who thinks outside of the box who creates delightful customer experiences and campaigns to reach our target audiences. You thrive in funnel analytics and understand how to create pipeline via marketing programs and channels. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.
Sound like you? Read on..
What You’ll Be Working On
In this role you'll get to:

• Collaborate with product marketing to build targeted campaigns and highlight resources throughout the entire buyer journey
• Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
• Expand our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
• Report and provide insights into campaign performance and customer journey progress
• Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web personalization, advertising, content syndication, and other paid and organic channels
• Understand Atlassian's products and customer journeys and how to successfully market and engage our key targets and personas
• Leverage marketing automation tools and related technology integrations to increase demand
• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.

On the first day we'll expect you to have:

• Understanding and experience working with high touch sales motions.
• Comprehensive understanding of customer marketing and complex buyer journeys.
• Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams.
• 3-5 years of experience in B2B or B2C demand generation.
• The desire to roll up your sleeves and do the dirty work to get the job done.
• Extensive experience implementing marketing programs and processes.
• Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC + Marketo a big plus).
• A passion for metrics. You live for the data and use it to guide your programs and spend

More about our team: Serious collaboration is the key to success for this role. You’ll be working cross functionally with product marketing, analytics, sales, design, web and corporate marketing team. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.
Apply Now!
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.