Brand Manager Jobs

The Brand Manager will work with boutique agency executives, account services, and creative teams to successfully drive client branding and communications initiatives on behalf of the agency. This mid-level client services position balances the client’s needs, wishes, and priorities, and the agency’s bottom line. They play a crucial role in client retention and bringing in new business.

Key Job Activities

BRAND CRAFTING

• Craft competitive reviews and situation analyses.
• Coordinate or conduct and report primary and secondary research as assigned.
• Participate in ideation and brainstorming sessions.
• Analyze and craft business and communications insight based on research, data, and trend analysis.
• Develop strategic, omnichannel marketing and campaign plans.
• Develop insightful creative briefs. Brief and collaborate with creative teams.
• Contribute to the development of brand architecture, positioning, and strategy.
• Stay up-to-date on consumer research and market trends.
• Identify key insights, challenges, and opportunities for client brands.

PROJECT LEADERSHIP

• Complete a daily time sheet.
• Coordinate and execute internal, partner, and client meetings as assigned.
• Coordinate projects, services, advertising, and production requirements for projects per plans or client direction.
• Work with internal teams to participate in or facilitate any phase of the Rivet account cycle: Capture, Craft, Connect, Calibrate.
• Coordinate and ensure attainment of client account daily deliverables, activities, budgets, and deadlines for branding projects, creative campaigns, production execution, and other client projects.

CLIENT RELATIONS

• Support account team with metrics and program performance reporting to evaluate effectiveness.
• Represent Rivet Brands at industry and client events emanating a professional manner and appearance. Always be looking for new business opportunities or employee prospects.
• Gain familiarity with client business model, culture, marketplace, influencing factors, and competition.
• Finesse delicate client relationshipswhile driving the agency to produce its best results.
• Use knowledge to present business-building ideas for the client and the agency.
• Adhere to the process and procedures of Rivet Brands.

Qualifications

• Bachelor's degree or equivalent in Marketing, Advertising, or related communications field preferred
• 5+ years' advertising agency or client-side marketing experience working with agency preferred
• Personal qualities of integrity and commitment to the growth, protection, and sustainability of the agency.