Brand Marketing Manager Jobs

As the pioneer of the all inclusive concept, Club Med has more than 70 years of experience leading, innovating and growing its extensive resort portfolio.

Over the next three to five years, Club Med North America retains a strong ambition to strengthen its presence in the all inclusive category through four pillars: enhancing guest experience; growing and solidifying its leadership in mountain vacations; recruiting a hyper affluent clientele through the (5 Star) Exclusive Collection portfolio; strengthening its positing as the leader in premium all inclusive family vacations.

The Brand Marketing Manager will lead, plan, and complete key brand priorities and initiatives to support Club Med’s brand ambitions in the North American market. Supported by Club Med’s Product, Content, PR and Social Media team, the role will be responsible for helping support the growing strategy, planning, and execution projects through market insights, competitive reviews and customer experience analysis.

Position report

Position reports to Senior Brand Communications Director

Brand Marketing Manager will be supported by Social Media Content Manager and a Graphic Designer

Primary missions

Mission 1: BRAND VISION

Drive the building of Club Med’s awareness and consideration in North America:

▪ Manage, coordinate and monitor the implementation of Club Med’s North American vision, personality and voice with marketing teams in US, Canada and Mexico.

▪ Become the ‘ of North American business unit for large scale communication projects (new brand campaigns; new brand identity projects; etc.) and work/coordinate with local teams to deploy the vision and guidelines.

▪ Co develop the vision of Club Med’s brand positioning in th e North American market.

▪ Work with product teams to develop brand positioning for Club Med’s North American resorts

▪ Identify business opportunities and trends to drive the strategy of both high level

brand and resort positioning and identify any competitive threats.

Mission 2: POSITIONING

Provide support to key strategic projects through the creation of brand positioning and communication kits to secure Club Med’s key targets:

▪ Educate on Club Med’s, nearly, 70 worldwide resorts.

▪ Drive position of Club Med as the premium all inclusive family vacations.

▪ Attract affluent luxury clientele through the Exclusive Collection portfolio.

▪ Secure leadership in the brands four season mountain experience and develop initiatives to build awareness and consideration for Club Med’s all inclusive ski resorts worldwide.

Mission 3: TACTICAL

Support the marketing team creation and development of print

projects including, but not limited to:

▪ Coordinate and monitor deployment of branded campaigns/toolkits with North

American counterparts to ensure consistency in brand positioning across all

touchpoints.

▪ Work with PR, social media content, product teams to share and communicate

Club Med’s bran d ambition (global and resort messaging for press releases,

content support, etc.).

▪ Develop promotion brand guidelines for Club Med’s tactical promotions strategy

(Flash Sale, Early Booking, PowerZone, etc.).

▪ Codevelop targeted brand media plans, including creative briefs, to provide strategic direction to media agency for the development of a media plan targeting Club Med’s core audiences. creative collateral that ensures brand standard compliance and strategy alignment.

▪ Co build content strategy with social media Content Manger to support Marketing teams for content elements needed to support communication plans throughout the year.

▪ Guide Social Media Content Manager on briefing content creators, photographers, videographers for any content projects.

Mission 4: RESEARCH

Conduct and analyze research studies to strengthen the brands competitive positioning

▪ Conduct and analyze bi yearly tracking study.

▪ With the support of the product team, analyze client studies to aid in resort and

brand positioning.

▪ Stay current on all marketing/brand trends (hospitality and general market

insights) and competitive activity.

▪ Identify research needs for ad hoc brand studies designed to secure Club Med’s

competitive edge and identify opportunities.

Education:

▪ Bachelor's degree in brand marketing, advertising, or communication.

Job experience: ▪ 4+ years of experience in Brand, Marketing, Advertising or equivalent.

Sector reference: ▪ Experience working with family friendly and/or upscale luxury brands.

▪ Preferable work in the travel, tourism, and/or hospitality environment.

▪ Based and working in Miami.

Qualifications:

Technical requirements:

▪ A story teller” who will personify Club Med’s premium and luxury positioning in the North American market.

▪ Ability to be empowered and work independently and efficiently while working to meet tight deadlines.

▪ Creative thinker, observer, and listener.

▪ Good time and multiple task management, ability to react quickly.

▪ Excellent “digital awareness.”

▪ Eye for detail.

▪ Analytical skills.

▪ Ability to work in a group team player.

▪ Pro activeness in coming up with new ideas.

▪ 15% travel expected.

▪ Proficient in Microsoft 365 ( PowerPoint, Teams, etc.).

Languages:

▪ English as a first language.

▪ Ability to understand and communicate in French and/or Spanish is a plus.

Club Med’s Qualities:

▪ High compatibility of character with the Club Med spirit and perfect representation of the Club Med’s five values: kindness, freedom, responsibility, multiculturalism, and a pioneering spirit.

▪ Ability to work in an international environment and multicultural team.

▪ Passion for travel.

▪ Good operational agility, with a strong sense of initiative to make things happen.

▪ Self motivator and strong work ethic.