Brand Manager, Americas Jobs

Are you ready to inspire and develop the builders of tomorrow across the Americas region in collaboration with our global product marketing team and other key regions?
Join our Americas Brand Marketing team to deploy the regional strategy and enable markets to implement with excellence!

Core Responsibilities

• Identify need for regional campaigns and create, as relevant, to boost Americas performance and consumer growth
• Set BUs up for activation and local customer selling-in success by deploying global portfolio strategy and delivering selling-in materials that boost local BU brand and sales teams customer conversations
• Embody leadership values as a regional marketing advocate and look for opportunities/ ideate ways to increase team performance and followership through continuous improvement and new capabilities
• Champion of the Americas voice as a strategic lead region in development of portfolio and communication with the global product and marketing development team
• Consult and challenge BUs to deliver strong local marketing activation plans, track performance and identify useful learning opportunities
• Responsible for defining and driving regional go-to-market strategy and activation for assigned portfolio of brands in Americas region (Business Units include CA/US/MX/LATAM), collaborating cross-functionally for maximum marketing impact

Play your part in our team succeeding
The Americas Marketing Team’s mission is to inspire a love of the LEGO® brand with both new and existing fans. As part of the team, you can shape the future-looking global marketing agenda, translate it into regional priorities and create regional frameworks for execution.
This role represents the voice of the full Americas marketing ecosystem, with ongoing collaboration with key functional areas like digital marketing, trade marketing, media, marketing planning, marketing performance and the LEGO Group’s robust owned channels!
Do you have what it takes?

• Team Leadership Ability to garner followership, building a team environment focused on results while role modeling LEGO values and key tenets of LEGO Leadership.
• High level Proficiency Microsoft Office, specifically Excel and Power Point, Google Analytics, Amazon Search
• Communication - Effective relationship builder and negotiator with proven strong examples of collaboration and followership with a diverse group of team members and partners across multiple business areas, geographies and agency partners.
• Results Oriented – Successful experience in decision making, analytics, time management, and market innovation skills. Ability to inspire change, take risks and evaluate business potential, turning findings into action.
• Audience First An ability to think consumer-first and know how to apply both creative and data to drive the right regional initiatives and make the appropriate audience decisions
• Campaign Leadership Experience in developing and leading product campaigns, including agency management. Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
• Ability & willingness to travel
• Future thinking – Passion for innovation, represents an external (or, curious) mentality, willingness to test and learn with new opportunities and partners.

New Location Update
This position will initially be based at our LEGO Education office at Boylston St, Back Bay, Boston before moving to a new central Boston office location by the end of 2026. Our hiring teams will discuss this with you during the interview stages.
Hybrid working model
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
Join the global LEGO® team
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860.394.3769. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.