Associate Marketing Manager, Baseball

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

Our Sports Marketing team is looking for an Associate Marketing Manager, Baseball to join their team. The Associate will provide player servicing for the baseball sports marketing department toward the achievement of marketing and business objectives. Assist the team in developing and maintaining properties which establish category authenticity and embody the New Balance brand.

This position is based at New Balance Boston headquarters.

MAJOR ACCOUNTABILITIES:

Team Management / Enablement

• Work in conjunction with partnership team to coordinate player asset activation for Boston Red Sox under the guidance of the Sports Marketing Manager.
• Special event ordering (Spring Training/All Star Game/Post-Season/Brand Collab packages)
• Servicing of Fastpitch athletes under contract
• Servicing of our Charitable program for MLB athletes
• Player servicing

Strategic Planning

• Assist in the development and execution of an annual baseball sports marketing plan that defines strategy for the key categories for Baseball and Team footwear and apparel orders, and other categories that strategically align with our brand and business objectives. Always look for new player opportunities when available.

Asset Management, Networking / Influencing

• Continually develop strong relationships that drive marketing strategies and objectives with athletes, teams, and agents.
• Work closely with sports marketing counterparts in Basketball, Soccer, Running/Track and Field and Fastpitch on the activation of relevant sports marketing topics and leverage global sports marketing assets within the global marketplace.
• Assist the Head of Baseball Sports Marketing with reviewing budget needs ensuring accurate monthly allocations and accountability.
• Assist in managing the athlete product portfolio in accordance with our FOP priorities.

Brand Marketing

• Work closely with other functions and business units on the execution of the sports marketing plan.
• Ensure all efforts are linked to Field of Play priorities and category/country/regional plans.
• Take responsibility for the successful integration of our athletes and teams within footwear, apparel and equipment strategies.

REQUIREMENTS FOR SUCCESS:

• Bilingual in English and Japanese strongly preferred.
• 3-5 years of experience in Sports Marketing, Marketing, Operations or similar function.
• Bachelor's degree in Sports Marketing, Marketing or related discipline preferred.
• Ability to exercise independent judgement and decision making.
• Proven ability to lead and influence others to accomplish strategic objectives. Success driving change and achieving business results.
• Excellent written and verbal communication skills with attention to the audience.
• Proven ability to digest complex information and communicate in a compelling/simplistic manner to cross-functional teams.
• Proficient in Microsoft Office software.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.