Associate Director, Marketing Strategy - Ascvd

In the US, 15M patients are diagnosed with ASCVD and have above-target LDL-C goal despite the availability of multiple treatment options. The Cardiovascular Renal Metabolic Franchise has a rich history and promising future in launching new brands. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional stakeholders?
The Novartis ASCVD Therapeutic Area is looking for a marketer who will play an important role in helping improve the lives of patients with ASCVD in the US. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional partners?
The Associate Director, Marketing Strategy - ASCVD will be responsible for and/or supporting a Marketing Director in defining the HCP marketing strategy for a brand(s), including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization. This individual will report directly into a Director, Marketing Strategy that oversees a brand(s), partnering closely with this Lead, along with other Marketing partners, to ensure that the HCP Marketing Strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics and experiences. The Marketer will be responsible for identifying, testing, and validating HCP creative concepts and messaging architecture, and creating the lead asset for HCPs, including the core visual aid and field-delivered resources. This role will identify, share and embed best practices across the Marketers to improve impact and build communities of practice on effective and impactful HCP marketing.
Your responsibilities will include but are not limited to:

• Work effectively with Marketing Strategy Director and cross-functional teams (i.e., Marketing Strategy team, Customer Experience & Optimization team, Data, Insights & Analytics team, Content Lab, and HCP Education Delivery team) to develop a cohesive and integrated HCP marketing campaign and tactics, grounded in customer insight
• Create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
• Ensure integration with field-force (FF) activities and maintain regular updates with FF, Training and Sales Ops
• Cultivate an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Effectively work in a competitive environment and develop key strategies within this market context
• Implement best in class marketing strategies that align to brand goals and improve business results
• Work closely with sales leadership to identify gaps in customer needs and provides solutions to overcome barriers
• Translate market data signals to actions that lead to behavior change

The ideal location for this role is the East Hanover, NJ site but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to the East Hanover site for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 20% travel.
The pay range for this position at commencement of employment is expected to be between $151,200 and $226,800/year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

What you’ll bring to the role:
Education: Bachelor's degree in business and/or biological science. MBA or related Master’s degree preferred
Required experience:

• Minimum of 3 years of demonstrated experience of using data, analytics, and customer insights to drive personalization at scale in the US Market
• Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines
• At least 5 years of experience in commercial Marketing with multi-functional experience in pharmaceuticals
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and team members
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Experience working with high complexity brands and supporting high performing brands in highly competitive categories within the US

Preferred experience:

• Recent launch experience for blockbuster specialty treatments

Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!
Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Innovative Medicine US

MARKETING & CUSTOMER EXPERIENCE

USA

East Hanover, NJ

Novartis Pharmaceuticals

Marketing

Full Time

Regular

No

No