Associate Director, Marketing Strategy (Prostate Cancer)

Thousands of people die of cancer around the world every day. At Novartis, we are reimagining cancer care with radioligand therapy. By harnessing the power of radioactive atoms and applying it to advanced cancers, radioligand therapy is theoretically able to deliver radiation to target cells anywhere in the body. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. We are passionate about improving patient health by leading innovation in nuclear medicine and our ambition is to touch 1 million patients’ lives with radioligand therapy by 2030. We are looking for people who share our commitment to help us achieve this goal.
We are Novartis. Join us and help reimagine medicine.
The Associate Director, Marketing Strategy will be responsible for defining the HCP marketing strategy, for a brand(s) and/or supporting an HCP Marketer Director on this for a brand, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US organization. This individual will report directly into an ED Marketing Strategy that oversees a brand(s), partnering closely with this ED, along with the Patient Marketers, HCP Engagement, Education & Marketing Best Practice Lead, and other strategic partners, to ensure that the HCP Marketing Strategy and concepts are effectively orchestrated into HCP-centric campaigns, tactics and experiences. The HCP Marketer will be responsible for identifying, testing, and validating HCP creative concepts and messaging architecture, and creating the lead asset for HCPs, including the CVA (core visual aid). This role will also be accountable for partnering across the Integrated Marketing and Customer Engagement teams to set field strategy as part of the integrated HCP marketing plan and serve as a key interface with the Customer Engagement training and field leadership teams. This role will identify, share and embed best practices across the HCP Marketers to improve impact and create communities of practice on effective and impactful HCP marketing.
Your responsibilities will include, but are not limited to:

• Establish brand-specific HCP domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences
• Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle while fostering a successful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives
• Implement outstanding digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized.
• Ability to work across highly sophisticated brands and provide strategic direction on patient to the Marketing Lead
• Provide business requirements and input into selecting the agency (AoR) for brand marketing (HCP), partnering with Operations to improve agency relationship(s) along with collaborating with Product Strategy and Global teams on integrated plan and lead asset(s), as appropriate
• Work effectively with the ED Marketing Strategy (SPOC) and the Patient Marketer to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight for growth brands and/or supporting an HCP Marketer Director on this for a launch brand
• Drive excellence in developing the lead asset for HCP (e.g., CVA) through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
• Support and deliver the brand’s HCP integrated plan to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for HCP

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).
The pay range for this position at commencement of employment is expected to be between $158,400 and $237,600 per year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
EEO Statement
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Minimum Requirements
Education (minimum/desirable):

• Bachelor’s degree in related field is required; Master of Science and/or MBA preferred

Required Experience:

• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
• Experience supporting a new function and working with high complexity brands
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
• Minimum of 5 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
• Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale int he US Market

Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!
Commitment to Diversity & Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Division
Innovative Medicine US
Business Unit
Marketing & Customer Experience
Country
USA
Work Location
East Hanover, NJ
Company/Legal Entity
Novartis Pharmaceuticals
Functional Area
Marketing
Job Type
Full Time
Employment Type
Regular
Shift Work
No
Early Talent
No