Associate Director, Marketing Strategy – Ascvd

Location:
The ideal location for this role is the East Hanover, NJ site. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position will require 20-25% travel.

About the Role:
The Novartis ASCVD Therapeutic Area is looking for a marketer who will play a meaningful role in helping improve the lives of patients with ASCVD in the US. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives?

The Associate Director, Marketing Strategy will support a Marketing Director in defining marketing strategy for a brand(s), including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Organization.

Key Responsibilities:

• Create engaging brand-centered content and concepts for adaptation into personalized and tailored experiences.
• Reporting directly into a Director, Marketing Strategy, partnering closely with this Lead along with other Marketing partners, to ensure that the HCP Marketing Strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics and experiences
• Effectively work in a competitive environment and develop key strategies within this market context.
• Cultivate an impactful team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives.
• Implement best in class marketing strategies that align to brand goals and improve business results. Translate market data signals to actions that lead to behavior change.
• Be accountable for partnering across Customer Engagement teams to align field strategy as part of the integrated HCP marketing plan and serve as a key collaborator with the Customer Engagement training and field leadership teams. The base priority for this role is to focus on HCP audience to drive demand and brand differentiation, with longer term opportunity to focus on other customer strategies, including but not limited to consumer activation and practice expert education.
• Ensure integration with field-force (FF) activities and maintain regular updates with FF, Training and Sales Ops.
• Work effectively with Marketing Strategy Director and cross-functional teams (i.e., Marketing Strategy team, Customer Experience & Optimization team, Data, Insights & Analytics team, Content Lab, and HCP Education Delivery team, Novartis Patient Support, Market Access) to develop a cohesive and integrated HCP marketing campaign and tactics, grounded in customer insight.
• Work closely with sales leadership to identify gaps in customer needs and provides solutions to overcome barriers.
• Responsible for identifying, testing, and validating HCP messaging architecture, and creating assets for customers (e.g., HCPs, system decision makers) within hospital institutions and systems, including field-delivered resources. Responsible for execution and coordination of advisory boards and HCP promotional efforts at medical congresses. This role will identify, share, and embed best practices across the Marketers to improve impact and build communities of practice on effective and impactful HCP marketing.

The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Essential Requirements:

• Bachelor's degree in related field is required. MBA or related Master’s degree preferred
• Minimum of 3 years of demonstrated experience of using data, analytics, and customer in-sights to drive personalization at scale in the US Market.
• At least 2 years of experience working in or developing strategy or content for hospitals and/or integrated systems.
• Strong cross-functional leadership and ability to collaborate effectively with various partners and teams including Product, Communications, Legal, Regulatory, and Compliance. Excellent written and oral communication skills with the ability to effectively communicate complex ide-as and information to a range of audiences and team members. Meticulous with the ability to independently manage multiple tasks, priorities, and deadlines.
• At least 5 years of experience in Marketing or commercial experience in pharmaceuticals. Experience supporting a new function and working with high complexity brands.

Desirable Requirements:

• Recent launch experience for blockbuster specialty treatments
• Experience within cardiovascular

Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture

You’ll receive: You can find everything you need to know about our benefits and rewards in the Novar-tis Life Handbook. https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

The pay range for this position at commencement of employment is expected to be between $151,200 and $226,800/year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company re-serves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Innovative Medicine US

MARKETING & CUSTOMER EXPERIENCE

USA

East Hanover, NJ

Novartis Pharmaceuticals

Marketing

Full Time

Regular

No

No