Channel Marketing Content Associate

We are looking to add a Channel Marketing Content Associate who will work as part of the Channel Marketing team to support De’Longhi’s best in class content execution across our retail network. This individual will manage the end to end creative execution process for the channel marketing team, collaborating closely with marketing and sales to manage all aspects of the brands digital assets from organization to execution on retailer websites. The ideal candidate will have project management expertise to drive the creative execution process, ensuring an attention to detail while following brand guidelines.

Who We Are

For almost 50 years, we have been thinking and creating products with unique designs for our consumers that find their way into the homes of millions of people.

Every day around the world, our over 9,000 people give their best, studying innovative solutions and creating products to let our consumers enjoy special experiences and authentic moments.

We believe in shaping the world with our hands.

We are the Everyday Makers

An international Group with worldwide presence

The De’Longhi Group, headquartered in Treviso Italy is one of the world’s leading players in small domestic appliances associated with the world of coffee, kitchen, air conditioning, and home care, present in over 120 markets worldwide. The Group consists of 5 iconic brands: De’Longhi, Kenwood, Braun, Nutribullet, and Ariete. Click here to learn more about the De’Longhi Group.

A local North American headquarters

De’Longhi North America, our North American Regional HQ, consists of the US, Canada, and Mexico markets. We hold an emphasis on teamwork and collaboration, knowing that we can only achieve more, together. Working within North America gives you a unique opportunity to directly drive results locally, impacting the overall growth of the Group. We pride ourselves on a collaborative, inclusive culture of passionate individuals.

RESPONSIBILITIES:

• Management and optimization of digital asset management system (Widen) including organizing, classifying, and creating best practices in regards to digital product assets for internal and external stakeholders
• Manage the end to end process of creating and maintaining enhanced product content across various platforms and retailers to ensure best in class product listing pages
• Create milestones and timelines for production and execution of content across all channels and partner ecommerce sites; ensuring all content is on-brand, tells a story, and supports overarching goals
• Build, maintain and update enhanced digital content pages for Amazon (Amazon A+ & A+ Premium) as well as the Amazon brand store across various brands and markets (US and CA)
• Collaborate with our sales team to identify and establish retailer content requirements and existing systems; ensuring an accurate and seamless delivery of content
• Perform consistent, meticulous content audits for retailer pages, partnering with key individuals to resolve inconsistencies
• Fulfill ad hoc requests for product imagery, resizing, replacements, etc. and additional ad hoc channel marketing projects as needed
• Coordinate digital content requests across multiple accounts and/or sales representatives

• Understanding of key elements of product detail page (PDP) design and best in class practices
• Experience with Amazon A+ pages or Syndigo enhanced content preferred
• Must be skilled in using the following Microsoft Office Suite applications: Excel, PowerPoint, Office, etc.
• QUALIFICATIONS:
• Bachelor’s Degree in Marketing, Business, or related field of study
• Experience with a Digital Asset Management system required
• 3+ years of experience in digital marketing, digital content development and management, or similar digital role
• Highly organized, detail oriented, with exceptional time management and project management skills
• Knowledge of retailer portals a plus
• Exceptional interpersonal skills with the ability to communicate effectively

What we offer

Benefits Include

• Flexible Spending Account
• Voluntary ancillary benefits
• Medical, dental, vision, basic life & long term disability insurance
• Hybrid work structure: 2 days per week remote
• Entrepreneurial spirit thread throughout the company, giving you the opportunity to be the owner of your role
• Company matching 401(k) plan
• Great team environment: collaborative, open door policy, flatter hierarchy and collaboration with senior leadership
• Paid time off including vacation, personal, sick days, and company holidays
• Year round early close Fridays

Our Core Values

Ambition, Courage, Passion, Competence, Teamwork, Heritage, Respect

De'Longhi America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.

If you need a reasonable accommodation because of a disability for any part of the employment process please contact [email protected].