Director, Marketing Strategy - Eye Care

An estimated 36 million patients in the US report having
symptoms of Dry Eye Disease (DED) and
approximately 17 million patients have been diagnosed.
Though DED is one of the most common reasons a
patient visits an eye care professional (ECP), under 2
million patients are treated with a prescription
medication. As the quality of life of millions of patients is
negatively impacted by the signs and symptoms of
DED, a significant unmet need exists. At Novartis we
are reimagining medicine to address some of society’s
most challenging healthcare issues. We discover and
develop breakthrough treatments and find new ways to
deliver them to as many people as possible.
The Marketing Director will be responsible for defining the marketing strategy, for launch brands and/or brands with higher orchestration complexity, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US Pharma organization. This individual will report directly into a Marketing Lead that oversees a clustering of brands, partnering closely with this Lead, along with other Marketing counterparts to ensure that the Marketing Strategy and concepts are effectively orchestrated into stakeholder-centric campaigns, tactics and experiences. The Marketer will be responsible for identifying, testing, and validating creative concepts and messaging architecture, and creating the lead message platforms and campaigns for all both HCP and Consumer partners, including the CVA (core visual aid). This role will also be accountable for partnering across the Integrated Marketing and Customer Engagement teams to set field strategy as part of the integrated marketing plan, and serve as a key interface with the Customer Engagement training and field leadership teams. This role will identify, share and embed best practices across Marketers to improve impact and create communities of practice on effective and impactful marketing, supporting a consistent approach across the enterprise.
Your responsibilities will include, but are not limited to:

• Work effectively with the Marketing Lead and team to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight
• Ensure an integrated patient & HCP strategy is defined and delivered for the brand that will achieve the Product strategy and objectives; including resourcing required and budget and select the agency (AoR) for marketing and partnering with Operations to improve agency relationship(s)
• Drive best in class digital marketing strategies that align to brand goals and improve business results while ensuring digital plans are appropriately implemented and optimized.
• Translate in market data signals to actions that lead to behaviour change
• Leverage experience and expertise to build brand-specific end to end HCP and patient domain expertise, to advise the go to market approach that drives customer (HCP and patient) behavior change and market performance
• Drive excellence in developing program assets through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team
• Support alignment and coordination of field strategy with Customer Engagement
• Foster a strong team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).”
The pay range for this position at commencement of employment is expected to be between $201,600 and $302,400 per year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

What you’ll bring to the role:
Education (minimum/desirable):
Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
Experience:

• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Demonstrated experience utilizing data, insights, analytics to optimize marketing performance and achieve business outcomes
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
• Minimum of 7 years of experience in commercial Marketing with at least 3 years of HCP marketing. Multi-functional experience in Pharma, Consumer Products or Healthcare preferred
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance Medical, Customer Engagement Center and Global
• Understanding and ability to navigate regulatory, compliance and legal environment to launch new programs
• Experience in driving successful brands in highly competitive categories within the US; recent launch experience preferred
• Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale

Why Novartis?
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!
Commitment to Diversity & Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Accessibility and Reasonable Accommodations: Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please send an e-mail to [email protected] or call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

Innovative Medicine US

MARKETING & CUSTOMER EXPERIENCE

USA

East Hanover, NJ

Novartis Pharmaceuticals

Marketing

Full Time

Regular

No

No