Associate Director, Engagement Strategy

The Associate Director of Engagement Strategy works with the world’s top pharmaceutical clients on a variety of dynamic and innovative brands. The Associate Director of Engagement Strategy is instrumental in developing omnichannel plans that deliver value for HCPs and Patients as they interact with the variety of experiences designed to help them through the adoption funnel.

They dive deep into foundational strategy elements such as the brand purpose, segmentation, target insights, and channels in order to help develop the Engagement strategy. They enjoy delving deep into research to develop customer journeys that focus on activation points. The Associate Director of Engagement Strategy also helps run client workshops and distills those outputs into actionable plans.

The Associate Director of Engagement Strategy’s ultimate goal is to show how all channels and platforms work in concert to bring the brand promise to life. The ideal candidate demonstrates creative, innovative, and flexible thinking in their approach, their deliverables, and in client presentations. They will work collaboratively with clients and with colleagues in strategic planning, account, creative, experience design, media, and analytics.

If you’ve ever been called “the fixer” or “idea generator”, and get excited when someone comes to you looking for out-of-the-box solutions, then this is your dream job.

ESSENTIAL FUNCTIONS:

Customer Journey Development

Translates customer insights (current and desired mindset, behavior barriers and drivers) into a dynamic Customer Journey that flexes based on market trends

Workshop facilitation

Designs and runs a variety of proprietary workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts

Channel Selection & Audience media preference

Develops Engagement ecosystems & NPP strategy, works with media teams, and keeps the client updated on any trends in digital and social media through POVs

Content Strategy

Develops messaging strategy aligned to the customer journey, content audits, content matrices, and content outlines

Project Briefs

Writes project briefs for digital, social, and experiential-focused projects

JOB DUTIES & RESPONSIBILITIES

Within the first 3 months on the job, the AD will:

• Oversee day-to-day activity on assigned accounts, creating and kicking off project briefs for standard Engagement deliverables (e.g., websites) and working with larger brand teams at key strategic junctures to examine the current Engagement strategy and provide recommendations for the future (e.g., tactical planning)
• Marry strategic and creative aptitude in order to create meaningful, memorable and measurably impactful Engagement strategies in the health and wellness space
• Provide insights into the value and limitations of both online and offline channels
• Synthesize a variety of insights into actionable plans to drive brand goals
• Develop collaborative relationships with account management, strategic planning, media, creative counterparts and senior marketing clients
• Support senior Engagement staff on new business pitches, as needed

Within 6 months on the job:

• Serve as a key Engagement team member on a client brand team and ultimately ensure the quality of the strategic and creative products the Engagement team produces
• Lead an account, as well as continue to provide oversight on existing accounts

QUALIFICATIONS

• Proficiency in Microsoft Word, Excel, PowerPoint, Teams (Visio a plus)
• Bachelor degree, Marketing or related major preferred
• 5 to 6 years’ experience
• Brainstorming software: Familiarity with running workshops in Zoom, Stormz, or other online collaboration platforms preferred
• Customer journey software: Knowledge of Suite CX, Omnigraffle, or Custellence a plus

Salary

$120,000 to $138,000

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.