Associate Director, Consumer Marketing

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About the role:

Join Takeda as the Associate Director, Consumer Marketing where you will own the development and operationalization of the strategy for Consumer Marketing within a GI Franchise. Reporting to the Director, Consumer Marketing, you will be responsible to lead the development of the strategy for the assigned Consumer segment and ensure cross-functional alignment and integration with the overall Brand and Franchise strategy.

How you will contribute:

• Proactively monitor customer and market trends, pipeline and integrates insights into situation analysis.
• Partner cross-functionally with Consumer Team to develop an integrated Consumer plan based on the established strategy. Execute the integrated Consumer plan ensuring pull-through of Brand strategies.
• Effectively manage media and creative agencies of record, their work product and budget for assigned programs. Make recommendations to optimize investment mix.
• Develop message architecture, core promotional assets. Lead planning, development, execution, measurement and optimization for key campaigns.
• Maintain strong working partnerships with cross-functional team (i.e. medical, legal, regulatory, IT, training, finance, etc.).
• Identify and articulate actionable Consumer insights for the assigned Consumer segment, establishes Consumer profile, develops Consumer journey, sets desired Consumer behavioral objectives.
• Leads Consumer Marketing Team budget.

Minimum Requirements/Qualifications:

Required:

• Strong influencing, communication and presentation skills
• Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders
• Proficiency in developing marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
• Bachelor’s degree
• 7+ years of relevant experience
• Ability to lead complex programs and campaigns
• Ability to lead and set direction for customer-facing functions (e.g. Field Force, Multichannel Marketing Team)
• Understanding of TV and digital channels in pharmaceutical and/or consumer packaged goods (CPG) marketing, and how to effectively engage consumers
• Ability to effectively mobilize internal and external resources and make trade-offs

Preferred:

• 3 or more years of experience in Patient/Consumer marketing
• MBA or other advanced degree

What Takeda can offer you:

• Generous time off for vacation and the option to purchase additional vacation days
• Family Planning Support
• Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan
• Community Outreach Programs and company match of charitable contributions
• Comprehensive Healthcare: Medical, Dental, and Vision
• Flexible Ways of Working
• Tuition reimbursement
• Health & Wellness programs including onsite flu shots and health screenings

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time