Director, Consumer Insights Jobs

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

The Director, Consumer Insights (Marketing) will work in a high-performing and fast-paced environment, delivering consumer insights to help guide key business decisions and inform Brand and Content Marketing strategies throughout the customer lifecycle. As a leader and doer, this role will continuously shape Peacock’s understanding of our subscribers and non-subscribers, and partner with the Marketing team to evolve our strategy to effectively target, acquire, engage, and satisfy consumer needs. The ideal candidate should have experience with quantitative and qualitative primary research techniques and market research statistics, including designing research instruments and conducting robust analysis to discover the story in the data.

This LA or NY based position will report directly to the VP, Consumer Insights, Decision Sciences with stakeholders across Peacock’s Marketing department.

Responsibilities Include, But Are Not Limited To

• Synthesize and translate complex insights into easily digestible summaries for creative (i.e., non-quant) stakeholders and present succinctly to executives and stakeholders at all levels.
• Partner with Brand Marketing, Sports Marketing, Originals Marketing, and Film Marketing to measure strength of claims and consumer facing messaging, performance of campaigns, and nuances of audiences and sub-audiences.
• Partner closely with Marketing leadership to anticipate needs and understand key marketing priorities to align timelines and delivery of insights accordingly.
• Generate ad hoc analyses to answer critical and time-sensitive business questions, when needed, to identify areas of strategic opportunity.
• Partner with Data Science to collaborate on dashboards and tools to promote data democratization, including automating near real-time and always-on customer tracking/listening, and survey to first party data matching initiatives.
• Understand and have a passion for entertainment, especially streaming Originals and movies, in order to deliver insights that inform targeting, positioning, awareness, viewing intent, and word-of-mouth levers for current and future titles available on Peacock.
• Understand marketing’s objectives and provide insights that represent the voice of the customer and leverage the power of storytelling using comprehensive methods of consumer research, including zero, 1st, 2nd, and 3rd party data sources.

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $125,000 - $160,000 (bonus and long-term incentive eligible).

Qualifications

• Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives.
• Minimum 10 years of experience in consumer insights/market research in the entertainment, streaming media, subscription, or direct-to-consumer industries, managing custom research (across both qualitative and quantitative studies) and working with syndicated research.
• Background in combining multiple streams of consumer research, ideally with some mix of zero, 1st party, 2nd party, and 3rd party data (i.e. NPower, Gracenote, comScore, MRI, Google Search, Antenna, Parrot and/or other sources), to a establish 360-degree customer analysis.

Desired Characteristics

• Deep understanding and passion for TV series, movies, sports, and ability to translate this knowledge into the work supporting the respective marketing teams.
• Proven proficiency in DIY survey platforms, MarketSight, SPSS, or other research analytic software, as well as in Excel and PowerPoint.
• Highly analytical, seasoned data professional with deep operational knowledge and expertise in customer insights and business strategy.
• Master’s degree in Marketing, Analytics, Consumer Research, Communications, Behavioral Science, or other analytic disciplines is preferred.
• Ability to be nimble, reactive, and adaptive in real time with proven success in turning around data points in a timely manner.
• Strategic thinker who takes an action-oriented, forward-looking approach to consumer insights with a keen ability to listen to the voice of the consumer and derive conclusions and recommendations from raw data.
• Demonstrated ability to predict/forecast future trends in the category, the industry, and with consumers.
• Extensive subscription, direct-to-consumer and streaming knowledge, and exceptionally up-to-date on media and consumption trends.
• Deep understanding of the full lifecycle marketing function within the entertainment, streaming, and subscription space, with the ability to anticipate real-time needs and communicate effectively across various departments and functional areas.

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations in the US by calling 1-818-777-4107 and in the UK by calling +44 2036185726.