Assistant Manager, Social Media

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

Where we need help

We are looking for a highly creative and strategic Social Media Assistant Manager to bring our stories to life, engage with our customers and fans around the world, and grow our social community through a thoughtful social media strategy. You’ll be responsible for creating and briefing weekly social-first content for Allbirds’s social media channels.

The ideal candidate will have a strong grip on how to bring campaigns to life on each platform, in particular on Instagram, TikTok, LinkedIn and YouTube. They will be in touch with culture, and know how to write social copy and create content. They will be ready to roll up their sleeves and work alongside our brand and creative teams, agency partners, international teams, other cross-functional stakeholders as well as contract content creators. They’ll be comfortable with each day being different, and have creative problem solving skills.

What does the job entail?

• Collaborate with Director, Social Media to execute channel strategy across all active social media platforms (with a focus on Instagram, TikTok, LinkedIn and YouTube).
• Master the Allbirds voice and produce engaging photo, video, and written content for various social channels.
• Work with our creative team to produce content that resonates with our social audience and shares brand/product attributes and benefits in a unique way.
• Identify and build relationships with new digital content creators, influencers, and tastemakers.
• Manage in-house photo and video shoots for social content.
• Engage Allbirds’s influencer and creator community in style-driven content creation partnerships.
• Analyze and distribute reports on social media performance to internal teams and regularly make recommendations, updates and improvements based on findings.
• Support the creation and execution of weekly social calendars that are innovative and push the envelope of what’s been done on social.

What kind of person are we looking for?

• Comfortable working with teams around the world
• Strong existing relationships with key digital creators, influencers and tastemakers
• Experience working on photo and video creation – art directing, producing, and concepting, filming, and editing (filming and editing on mobile acceptable)
• Exceptionally strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences
• 3-4 years of experience in a social media management role, ideally with experience in content creation and other short-form digital content at a consumer and/or lifestyle brand
• Expert knowledge of, and personal participation in, social media
• Social copywriting skills
• Strong awareness of cultural trends relevant to our target
• A can-do and collaborative approach to ideation and execution, and a willingness to roll up your sleeves

More Practical Skills Needed

• BA/BS or equivalent work experience
• Knowledge of Adobe Creative Suite
• Expert in Microsoft Office and Google Drive
• Intermediate Excel/Google Sheet skills
• Art direction experience
• Experience using Dash Hudson, Hootsuite, Sprout Social or other social media management platforms

What can we offer?

The Allbirds pay range for the role is: $70,000 - $120,000, depending on location, knowledge, skills and level of experience..

Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other factors. We factor in a number of components when determining starting pay, including the job and level you are hired into, location/metropolitan area, skillset, and peer compensation.

Additional benefits for roles at Allbirds may include: paid time off, equity, company bonus or sales commissions/bonuses; 401(k) plan with matching; medical, dental, and vision benefits; pre-tax savings, and wellness & lifestyle benefits.

Benefits Detail

When you join our flock at Allbirds, we offer competitive pay as well as bonus programs for retail and management teams, healthcare, equity, savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

• Health benefits include options for 100% company paid medical for employees (HMO, HSA, PPO with employee premium), vision and dental coverage for the employee (with dependents at an additional cost). Company paid OneMedical memberships available for members of certain medical plans. Company HSA contribution for enrolled HSA members.
• Paid time off benefits include parental leave, volunteering, family care leave, bereavement, jury duty, and voting.
• Support benefits through Mental Health (free coaching and therapy sessions for employees and dependents), Employee Assistance Program, expense reimbursement programs, and more.
• Financial benefits include company equity for applicable roles (RSU’s and Options), 401(k) with matching, employee stock purchase, and company-paid life insurance and disability for full time roles, pre-tax savings programs for healthcare expenses, parents, and commuters.

Other Perks include the company discount (50%), free shoes quarterly for retail teams, new hire company merchandise allotment for corporate, food/refreshments available for retail teams during shifts, employee referral bonuses.

Please apply with your resume & cover letter. We're excited to hear from you!

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.