Assistant Manager, Marketing, Collections/Collaborations/Kits - Mac

The Assistant Manager of Marketing will support with end-to-end marketing responsibilities for the Collections, Collaborations, and Kits category. Their primary focus will be the annual Holiday programs as well as various anniversary kit programs.
They will act as primary lead for many aspects of 360 program development, from concept brief development to final program delivery and performance analysis.
They will partner closely with several cross-functional teams to drive programs to completion, on time and on budget.
Strategy Development

• Integrate learnings across channels to future efforts, leveraging metrics such as social media engagement, e-commerce, regions, sales, and traffic (where info is available)
• Drive costing and pricing discussions that improve cost of goods of innovation and protect category gross margin
• Be a category expert with complete knowledge of priority competitors (positioning, catalog and recent launches), category trends and consumer preferences in priority markets
• Write and present briefs to 360 teams to inspire Creative concept development, and set up framework for global program activation across MAC and partner communication channels (i.e. Online, social media, PR/Influencer, etc)
• Create regional launch toolkits, in partnership with cross-functional teams, that provide program overview, assets, and 360 activation plan to regions.
• Partner with Supply Chain and Operations teams to ensure key product development and Creative milestones are met
• Support with campaign measurement and reporting process. Liaise with regions and internal teams to gather post-campaign data and assist in synthesizing into global report
• Lead end-to-end marketing strategy for all anniversary kit programs – from product concepts to 360 activation planning
• Work closely with Creative and Packaging team to help realize exciting and unique product designs that create desirability with consumers
• Support end-to-end marketing strategy for annual Holiday program – from product concepts to 360 activation planning
• Partner with Consumer Insights, CRM, E-comm, and regional teams to gather relevant consumer insights to inform category and program strategies, ensuring that the consumer is at the center of MAC’s marketing efforts
• Collaborate with product development to drive new product innovation, while also supporting core basic business products

Project Management

• Manage cross-functional collaboration on global CRQ, establishing key 360 deliverables against timelines defined by Creative Ops
• Manage day to day production needs and internal processes to execute approved plans. This includes overseeing the development of relevant content, legal approval of execution, global paid media efforts and internal communication to stores/artists.
• Facilitate communication with Internal teams (Product Marketing, Creative Ops, Creative, Global Communications, Product Development, Education, E-commerce, Events, VM) in the development of all Consumer Marketing programs
• Develop comprehensive list of creative assets to be created for cross-platform activation
• Set up cross-functional meetings to ensure strategies and cross-platform activity is integrated and supports a unified consumer experience across MAC and partner channels. Own meetings, set agendas, take notes and issue recap to ensure next steps are actioned
• Set up key meetings with regions to further understanding of local objectives, needs and nuances that feed into global 360 briefs and program development.
• Work on ad hoc programs as projects as needed, supporting other categories and non-calendarized brand activations

Qualifications

• Ability to multi-task in fast paced environment with tight deadlines
• Strong creative writing abilities
• Creativity and knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer/pop culture trends
• Excellent computer skills with priority in Microsoft Office, specifically Word, Excel and PowerPoint
• Detail-oriented, highly organized, and analytically-minded
• 4 year college degree or equivalent
• Excellent interpersonal skills + customer service orientation
• 3-5 years related experience
• Demonstrated interest in brand strategy, product marketing and 360 activation/development
• Project management skills including scheduling and timelines, budgeting, and communications

The anticipated base salary range for this position is $71,000 to $106,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job Marketing
Primary Location US-NY-New York
Job Type Standard
Schedule Full-time
Shift 1st (Day) Shift
Job Number 2312139
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].