Manager, Face Complexion, Global Marketing - Mac

Guide global category strategy (~10%)

• Ensure consistent and clear cascade of category strategy to cross-functional business partners.
• Monitor and assess global category, competitive landscape, and consumer trends to inform strategic interventions.
• Conduct analysis and prepare documents for executive category reviews; present as needed to senior leaders.

Manage in-line product portfolio (~10%)

• Partner with cross-functional teams (in-store, online experience, social/digital, and media innovation) to execute basic business activations (e.g., merchandising overhaul, online finders, digital/social activations).
• Support development and execution of inline hero strategy for Face category (e.g., activations, sampling, pricing overhauls).

Guide new products launches (~70%)

• Program Management
• Lead development of cohesive 360 Activation Briefs for Face Color programs across campaign messaging, differentiated channel tactics, and content development. Work with cross functional teams to develop breakthrough activation strategies that align across channels.
• Maintain close communication with regions at regular intervals throughout program strategy development pre-activation brief stage, shot list stage, post-shoot stage, comms plan and toolkit stage.
• Act as central liaison in the development of all Consumer Marketing programs supporting collection launches; collaborating with Internal teams (Product Marketing, Creative Ops, Creative, Global Communications, Product Development, AT&D, E-commerce, Events, VM) throughout process to ensure strategic needs are being met and appropriate assets are being developed for cross-platform activation.
• Manage and track cross-functional inputs into go-to-market deliverables (Activation Brief, CRQ, Toolkit) ensuring cohesive strategy and timely delivery to regions.
• Maintain various project trackers and lead follow-up with key partner groups.
• Partner with Creative OPS to review creative deliverables and provide action-oriented feedback that ensures assets align to program and campaign objectives as outlined within brief.
• Lead development of regional toolkits that provide program overview, assets, and 360 activation plans to regions, liaising with Internal partner teams to define channel strategies that support overall strategy. Issue document in advance of launch to regions and field questions regarding local execution (in partnership with Creative Ops)
• Regional Alignment/Support
• Support development of program positioning within Concept Briefs, Marketing Bulletins, Program Briefs.
• Strategy Development

Drive functional transformation (~10%)

• Cultivate a mindset relentlessly focused on consumer and aware of competition/channel influences.
• Constructively question ways-of-working to drive ongoing improvement across teams.
• Support and advance use of data and analytics throughout the function to inform decision-making and accomplish goals.

Qualifications

• Insights-driven with consumer-first focus – requires financial/data fluency and strong business acumen
• Disruptive, entrepreneurial mindset and collaborative approach (excellent interpersonal skills)
• Strong sense of personal leadership, ownership, and accountability
• Disciplined project management capabilities while operating with a sense of urgency

Strong PC skills (priority on Powerpoint/Excel)
The anticipated base salary range for this position is $82,500 to $135,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job Marketing
Primary Location US-NY-New York
Job Type Standard
Schedule Full-time
Shift 1st (Day) Shift
Job Number 237909
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