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Manager Marketing Lancôme Cosmetics
Company | L'Oreal |
Address | , New York, Ny |
Employment type | FULL_TIME |
Salary | $98,200 - $137,500 a year |
Expires | 2023-07-12 |
Posted at | 11 months ago |
Job Title: Manager, Marketing
Function: Marketing -Direct
Division: Lancôme
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
What You Will Do:
1. Marketing:
- Work with Global marketing team to implement domestic applications of brand strategy and ensure panier needs are met
- Interface with sales and retail partners for retailer specific makeup execution
- Prepare and/or review DPM direction for Data Entry Specialist for all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems.
- Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications
- Develop forecast proposals for new products/sku’s as well as revised forecasts for existing businesses affected by launch
- Collaborate with Supply Chain and Demand Planning, communicating marketing activity, to ensure inventory levels for retail and promotional items to ensure appropriate stock levels
o Track and manage overall samples budget for eye category
o Lead for eye makeup sets creation including Holiday, interacting with retail marketing team and sales
- Maintain strong pulse on market with category lead to find category insights & white space opportunities
2. Creative:
- Monitor the accuracy of final copy/art mechanicals.
- Drive display development, focusing on marketing objectives
- Ensure art mechanicals are accurate for content, and that they are released on time
- Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc.
- Develop/issue creative fact sheets on new projects
- Initiate new Marketing proposals and drive merchandising development with Creative group
- Review all copy submissions
3. Consumer Centricity:
- Partner with Advocacy & Influence team on monthly mailers priorities & influencer briefs
- Work with Consumer Connections team on 360 product launches & on-going pillar support; owning key strategic programs from start to finish
- Launch tracking by retail channel and tracking of consumer ratings and reviews for pillars and launches
- Complete knowledge of unit/dollar volume for each product within the brand responsibility – both retail and net
4. New Products:
- Track net shipment/ retail sales and consumer ratings/feedback performance of all new items for 6 months after launch
- Prepare quarterly brand review and new products vs. basic business review as required
- Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis
- Issue post-launch status reports to ensure that all launch commitments and backup orders are met
5. Additional Responsibilities
- Work with Director to recommend strategic retail pricing for new products; recommend price increases for existing products
- Market visits on an ongoing basis
- Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments
- Manage budget for all Marketing fuel/business drivers in close partnership with Finance team
- Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually
Job Requirements:
- Knowledge of industry
- 3-5 years cosmetic marketing experience required
- Proven ability to collaborate across cross functional teams
- Strong written, oral, and interpersonal communication skills
- Adaptability in a rapidly changing environment
- Ability to handle a fast-paced environment
- Strong presentation skills
- Bachelor’s degree
What We Are Looking For:
- Strong written, oral, and interpersonalcommunication skills
- Proven ability to collaborate across cross functionalteams
- Ability to handle a fast-paced environment
- Strong presentation skills
- 3-5 years cosmetic marketing experience required
- Bachelor’s degree
- Adaptability in a rapidly changing environment
- Knowledge of industry
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Additional Benefits Information as Follows:
Salary Range: $98,200-$137,500(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Access to Mental Health & Wellness Programs
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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