Account Manager Jobs

Bayshore Marketing Group is a premier woman-owned marketing firm located in St. Petersburg, Florida. At Bayshore Marketing, our unwavering dedication to a client-centric approach distinguishes us from others in the industry. We prioritize cultivating long-term relationships with our clients, gaining a deep understanding of their individual needs, and providing customized marketing solutions. The team at Bayshore Marketing goes above and beyond to challenge conventions and push boundaries to deliver outstanding results for our clients. If you're interested in a career that guarantees personal growth and professional fulfillment, be sure to apply to join the Bayshore Marketing Group team today!

MARKETING:

Client strategy: Work with the Bayshore team to develop a marketing strategy that aligns with client goals and objectives. This would include conducting market research, analyzing competitors, identifying target audiences, and outlining key messaging and tactics.

Creative services: Manage logo projects, work with the design team to create branded collateral, and work with the website team to design websites.Design and post social media graphics as needed.

Content creation: Work with the Bayshore team to develop a monthly blog plan, write and edit blogs, as needed, write press releases, craft content for social media posts, and create email campaigns for clients as needed. Also required would be client content strategy development, content planning and scheduling, and content distribution.

Campaign management: Oversee the execution of marketing campaigns from start to finish, including tracking and analyzing campaign performance, adjusting tactics as needed, and ensuring all deadlines are met.

Search engine optimization (SEO):Oversee the success of our SEO contracts and work with the Bayshore team to make sure all monthly reports are reviewed and delivered to clients in a timely manner.

Paid advertising: Manage the Bayshore PPC team:From keyword research, ad copy, landing page creation, conversion tracking, images for image extensions, Google Business access, site links, and budget approval. For Facebook ads, create carousel ads or videos and ensure all pixels are properly installed and tracking is in place.

Reputation management:Ensure any negative reviews on websites, Google Business listings, and social media are responded to, disputed, and resolved.

Analytics and reporting: Track and analyze marketing data to measure the effectiveness of campaigns, identify areas for improvement, and make strategic recommendations to clients.

Relationship management: Maintain strong relationships with new and existing clients. This may also involve developing and presenting proposals and providing high-quality customer service to clients.

Creative direction: Provide creative direction to the Bayshore team when needed, oversee the development of creative concepts, and ensure that the agency's work meets the highest standards of quality and creativity.

Industry thought leadership: As an account manager, you would be expected to stay up-to-date on industry trends and best practices and to position yourself and Bayshore Marketing Group as thought leaders. This might involve publishing leadership content or engaging in other forms of industry thought leadership.

MUST HAVE KEY QUALITIES:

Vision: Have a clear and compelling vision for the organization that inspires and motivates others.

Communication: Effective communicator who can convey a vision and ideas clearly and convincingly to others.

Empathy: Be empathetic, understand, and connect with the needs and concerns of the Bayshore Marketing Group team members.

Strategic thinking: Ability to analyze complex situations, identify opportunities and risks, and make informed decisions.

Adaptability: Ability to adjust approach as needed in response to changing circumstances.

Decisiveness: Ability to make tough decisions, even in the face of uncertainty or ambiguity.

Integrity: Possess strong ethics and integrity and acts in accordance with a high standard of values and principles.

Accountability: Take responsibility for your actions and decisions and hold yourself and others accountable for meeting commitments.

Sense of Urgency- Understand and maintain deadlines and response times to customers and vendors.

ASSETS THE BAYSHORE TEAM USES - MUST HAVE EXPERIENCE OR BE PROFICIENT WITH:

●Asana

●Slack

●Google Drive, Google Sheets, Pivot Tables, Google Tag Manager, Google Business Listings and Optimization, Google Analytics, Google Ad Words

●Sprout Social and BrandWatch: Scheduling social media posts, setting social media KPIs, and optimizing social media as needed to deliver positive results monthly.

●Canva

●Adobe Illustrator

●WordPress

●Social Media & Hashtags: Facebook, LinkedIn, Twitter, Instagram, TikTok

●Facebook Ads: Campaign set up, Ccmpaign analytics, pixel set up, Facebook ad reporting