Shopper Marketing Associate Manager Jobs

Budget management and forecasting experience.

3-6 months of previous Consumer Packaged Goods (CPG) internship experience is highly preferred

You should possess excellent creative instincts and strong leadership skills

Excellent written and oral communication skills, with an ability to bring out the best in others.

Strategy and data are the core of everything we do, so strong critical thinking and analytical skills are required.

Digital marketing experience is an asset.

5-7 years of work experience.

Prefer experience in “Fortune 500” company, or in Consumer-packaged Goods, Beverage or Food industries.

The ideal candidate will have digital and/or shopper experience.

Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal.

Leadership abilities to guide and motivate/influence a team of cross-functional professionals.

Partner with e-commerce and media teams to extend program touchpoints to include retail media networks and e-commerce.

Act as point of contact for key account managers, working in conjunction to build out personalized shopper marketing plans per retailer

Manage the shopper marketing budget and ensure programs are executed within budget constraints, monitoring and tracking all spend

Experience working with retailer media agencies and preferred partners; experience partnering with a Key Account team is preferred

Reports to: Sr. Manager Shopper Marketing

Lead the planning, creation, development, and execution of shopper marketing programs and calendars for key retail customers

Collaborate with cross-functional teams, including Sales, Brand, and Creative to develop shopper marketing strategies that meet business objectives

Lead strategic projects around content development, catalogue improvement, paid digital media program recap and comparison, marketing website management

Experience working with Digital Marketing agencies preferred

Strong experience working within Microsoft Excel and PowerPoint

Strong written and verbal communication skills

Takes initiative & brings impeccable follow-up skills

Collaborate in the marketing campaign planning process and strategy development in accordance with overall brand and ecommerce growth plans. Involves:

Knowledge of administration and project management skills

3-4 years relevant work experience in marketing or Brand management

Time management skills and ability to prioritize projects as necessary.

US Portfolio Management: Assist in translating portfolio management into strategy and execution for the US Market

Develop and execute marketing initiatives and oversee program management including in-store collateral, blow-ins, co-op advertising and digital assets.

Work with Retail Experience team to ensure category specific products are represented appropriately in store.

Knowledge of full surround marketing tactics Shopper Marketing (digital & traditional).

Minimum of 2+ years of shopper marketing experience, preferably with a CPG manufacturer on a retail team.

Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks

Translate national brand marketing pillars and assets into winning shopper programs that drive velocities

Cross-functionally co-create and maximize a turnkey shopper toolkit to help our third-party partners deliver strong velocities at our retailers

Partner with our grocery team to hit or exceed annual revenue targets inside your budget.

• Strong leadership, communications, influencing, and negotiation skills.

• Organization supported: KFC, Latin America & Caribbean Franchise Business Unit (1500+ restaurants).

• Job scope: 37 countries, 75+ Franchise Partners.

• This position will be based in Fort Lauderdale, Florida.

Travel required: 40% (International and domestic).

• Consult and liaise with franchise organizations to enable effective execution and maximization of marketing/sales programs.

Project Management: Oversee "Spilling The Tea" project, curating compelling stories.

Training Support: Offer guidance to peers for effective knowledge sharing.

Expand Network: Manage and grow influencer/partner network, exploring new categories.

End-to-End Oversight: Manage influencer campaigns from initiation to conclusion.

Segmentation & Execution: Manage email distribution, and implement A/B testing.

Strategic Advertising: Optimize advertising with the Senior Manager of Paid Social.

Project management skills including strong attention to detail

Ability to work collaboratively, lead, and influence cross-functional teams, all levels of management, and external agency partners to deliver results

Lead the creation of marketing plans for new item launches in collaboration with agency partners and the Senior Marketing Manager

3+ years experience in a marketing role

Experience performing business analysis and synthesizing multiple sources of data into actionable insights and strategic implications

Experience leading cross-functional teams through complex projects

Experience developing marketing content for a consumer brand that includes printed publications, digital marketing, social media, etc.

Experience developing content in alignment with brand and marketing strategy

Experience managing vendors such as marketing or publications agencies of records.

Experience developing and executing a content marketing strategy.

Experience collaborating with internal and external cross-functional marketing teams to integrate strategies across paid and owned digital touchpoints.

Experience in destination marketing and tourism.

You will manage and implement the expansion of shopper marketing activities, applications, and third-party marketplace functions, capabilities, and initiatives.

You will serve as the vendor relationship manager for brands and manufacturers regarding shopper marketing capabilities.

Scholarship opportunities for continued education

You will develop and manage all shopper marketing campaigns across The Raley's Companies to accomplish the established budget and sales goals.

You will oversee operational and fiscal activities for the Shopper Marketing experience, digital marketing, and promotions to include social advertising.

You demonstrate strong verbal and written communication skills

2+ years experience in brand/shopper marketing, digital, marketing communications, brand strategy/management or agency

Execute digital assets on the companys sites to bring out the best online experience

Understand the different website requirements and processes

Effectively communicate digital asset gaps and updated retailer requirements within the Shopper Marketing Team

Associates Degree or equivalent experience (required)

Strong communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively

Strong budget management, project management, analysis and reporting skills

Remote position that requires working from home

Manages and monitors day-to-day operations and team performance to ensure smooth workflows and that company standards are met

Owns, builds, manages and aligns key stakeholders on annual Measurement and Evaluation plans for Shopper Marketing and Customer Marketing programs

Manages Shopper Marketing Team Meetings and Annual Strategic fiscal year Planning Process

Identifies, collaborates, and aligns with Zone Trade Marketing Manager on high-level processes, key account customer plans and national best practice sharing

2+ years of marketing experience, preferably in a healthcare-related role.

Proficiency with CRM and marketing automation applications; experience working with Salesforce and the Seismic integration preferred.

Experience managing multiple projects at the same time from concept to implementation.

Knowledge of the healthcare industry from sales, marketing, and operations perspectives.

Proven reporting, problem solving and decision-making skills.

Exceptional written, oral and interpersonal communication skills across multiple audiences, collaborating cross-functionally across departments.

Track post-event results and provide feedback to marketing management.

Manage the Outreach Events email inbox, review requests, and make go/no go recommendations based on set criteria.

Establish and maintain strong relationships with Natural Grocers Nutritional Health Coaches (NHC’S), NHC Regional Managers and Store Managers.

Manage the LSM bag and coupon program.

Manage the LSM feather flag, banner, and yard sign program.

Minimum of 3 years of experience in marketing/event coordination

Remote flexibility for candidates based in regions they will manage in the Western and North/Northeastern US.**

5+ years of brand marketing, specifically customer retail marketing or shopper marketing activation experience required, preferably in CPG.

Past experience creating and executing customer retail specific marketing activation plans (digital & in-store)

An effective communicator with the ability to build strong relationships with internal/external stakeholders

Budget Management: manage shopper marketing budget for specific customers, ensuring accurate records and updates to key functions

3-5+ years of strong CPG experience in the areas of shopper marketing or retail media

Organizational and planning skills with the ability to multi-task and prioritize

Strong strategic thinking and problem-solving capabilities

manage shopper marketing budget for specific customers, ensuring accurate records and updates to key functions

Plan and Execute Shopper Marketing Programs

Project management skills including strong attention to detail

Ability to work collaboratively, lead, and influence cross-functional teams, all levels of management, and external agency partners to deliver results

Lead the creation of marketing plans for new item launches in collaboration with agency partners and the Senior Marketing Manager

Experience performing business analysis and synthesizing multiple sources of data into actionable insights and strategic implications

Experience leading cross-functional teams through complex projects

Excellent verbal and written communication skills, including strong presentation skills

Lead cross-functional teams with adept project management skills for flawless execution of high-profile, global campaigns.

Demonstrated leadership, project management and strategic thinking skills.

Excellent written/verbal, time management and quantitative/analytical skills required.

Minimum of 4 years (2 years with MBA) specifically either brand marketing experience or consumer marketing experience

Associate Manager of Global Brand Marketing

Translate consumer and business insights into strategic, clear marketing briefs

Next-level organizational and time management skills with a proven ability to meet deadlines

Manage a full-year program calendar, providing updates to cross-functional teams (including sales, brand and digital teams)

Manage Amazon Fresh business as sales and shopper lead

Excellent written and oral analytical and communication skills

Lead annual planning for Harmless Harvest shopper marketing

Collaborate with sales team to illustrate shopper plans & results in retail buyer meetings