Associate Digital Business Specialist

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.

Summary

This role is primarily responsible for the execution of email marketing messages for the business. It will be supporting planning initiatives and owning executional needs from generating wireframes through reviewing, proofing, and approving email sends for deployment.

Responsibilities

• Proof, validate and approve all email deployments
• Coordinate feedback from multiple parties; manage execution changes within deadlines
• Other duties as assigned
• Support our promotional planning workstream
• Consolidate multiple documents to develop and update email marketing calendars/wireframes and adjacent documentation based on business and promotional change; quickly and accurately distribute updates to cross-functional business partners
• Own executional aspects within our enterprise email service provider such as campaign names, send times and subject lines
• Ensure testing initiatives are represented on marketing calendars/wireframes and test elements are correct in email proofs prior to deployment
• Complete execution of email strategies, including the development of email marketing calendars/wireframes
• Implement established playbook standards while providing suggestions/feedback on process refinements and new opportunities based on competitive landscape
• Support our digital asset request tool based on promotional assets needed for the channel

Bath & Body works is proud to offer a competitive, performance-based compensation and benefits package to our eligible associates. Benefits include a merchandise discount, a no cost mental health and well-being program, health coverage with a variety of plans to choose from, and flexible and affordable saving programs. We also offer flexible scheduling and opportunities for paid time off. Visit bbwbenefits.com for details.

View Benefits Information

Qualifications

• Retail/e-commerce experience preferred
• 2-3 years of marketing experience; previous email experience preferred
• Knowledge of Salesforce Marketing Cloud or similar enterprise-level email platform
• High degree of initiative, personal responsibility, and ownership
• Exceptional communication and interpersonal skills
• Extremely proactive, meticulous, and agile
• Proficiency with Excel, PowerPoint, and InDesign
• Teammate with a collaborative attitude
• Ability to thrive in a fast environment and adapt to shifting priorities and timelines
• Strategic thinker with intellectual curiosity and analytical mentality
• Ability to multi-task; adept at ingesting direction from multiple sources and taking quick action
• Strong organizational skills and extreme attention to detail
• Understanding of email marketing
• Strong work ethic and positive can-do attitude

Education

• Bachelor’s degree in Marketing or related field; or equivalent experience required

Core Competencies

• Strive to Achieve Operational Excellence
• Influence & Inspire with Vision & Purpose
• Lead with Curiosity & Humility
• Deliver Business Results
• Build High Performing Teams for Today & Tomorrow
• Observe, Engage & Connect

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

Category: Information Technology