Part-Time Digital Engagement Specialist

Client: Advertising partner in biopharmaceutical, medical technology, and wellness industries.

Job Title: Digital Engagement Strategist

Location: fully remote

Job Type: Part-time contract (20-32 hrs/week)

Duration: through mid-November

Pay: $48-$52/hr

Our client is looking for a Part-time Digital Engagement Strategist. This role will play a critical role in the engagement ideation, development, and activation efforts across your assigned portfolio(s). This is a unique and exciting opportunity to join a growing team and work with global brands who are pursuing new and innovative technologies that make the world a better place.

Job Duties:

• Collaborate with account, media, analytics, and creative teams to ensure that digital and engagement strategies are properly integrated within larger marketing programs
• Make strong, well-reasoned recommendations to cross functional teams on how to optimize tactics over time based on data output
• Develop competitive landscape assessments, audience personas, customer journeys, and content & message matrices, all utilizing a combination of research methods and inputs.
• Inform the marketing approach leveraging data-driven insights from media, analytics and digital trends to inform audience targeting and multichannel or omnichannel campaigns.
• Track, distill, and share relevant digital, technological, and innovation-related insights to the broader team while identifying opportunities for applying to client solutions.
• Advise on best practices for channels and media formats leveraged to communicate with patients and HCP audiences.
• Effectively present in a variety of settings: one-on-one, in small/large groups, as well as outside of the organization

Qualifications:

• Strong background in generating data-driven insights and recommendations.
• 3-4 years of digital marketing experience (pharma experience strongly desired)
• Practical experience and strong knowledge of using integrated marketing disciplines to create multichannel or omnichannel campaigns including: SEO/SEM, Social Media, CRM, Direct Marketing, and Content Strategy
• Understanding of basic UX principles for design & development of experiences
• Proficient in Microsoft Office
• Ability to articulate engagement strategy recommendations to cross functional internal team and clients teams.

At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.