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Website Testing & Personalization Senior Manager

Company

Bankers Healthcare Group

Address , Remote
Employment type FULL_TIME
Salary
Expires 2023-07-03
Posted at 1 year ago
Job Description
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
Then BHG Financial is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive.

Who You Are
The Website Testing & Personalization Senior Manager is responsible for developing a forward-thinking website strategy for the organization. This position will use analytical data to develop improvement opportunities within the site and be able to execute and share that plan with executives. They will also be able to setup and activate A/B and multivariant tests, measurement of site initiatives through tools like Adobe Analytics, and set the overall strategy for Testing & Personalization prioritization for the performance marketing analytics team.

What You'll Do

  • The Website Testing & Personalization Senior Manager will manage the A/B testing strategy and measurement of strategy to relevant stakeholders.
  • Defines and pursues ad hoc analyses that identify emerging trends regarding the business and user behavior.
  • The Website Testing & Personalization Senior Manager will identify and create opportunities for site optimizations and create a timeline in partnership with product, marketing, and IT.
  • The Website Testing & Personalization Senior Manager will create a strategic roadmap of testing and optimization opportunities to present to executives.
  • The Website Testing & Personalization Senior Manager will use A/B testing tools like VWO/Adobe Target and measurement using Adobe Analytics to measure results.
  • Stays current with new technology developments and techniques.
  • Defines best practice approaches for analyzing user behavior on the online channels

What You'll Need

  • Demonstrated ability to articulate and deliver strategy to key partners and stakeholders
  • 5-6 years A/B testing experience/website personalization experience
  • 8-10 years analytics background with min 4 years of web analytical experience
  • Good understanding of web platforms and site optimization
  • Proven ability to interact successfully with cross-functional teams and build collaborative relationships
  • Experience with setting up Adobe Target as well as utilizing it
  • 4-5 years financial industry experience
Life at BHG
At BHG, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the wellbeing and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.

Why You Should Join BHG
We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
  • Company-sponsored training and certification opportunities
  • Company 401(k) plan with employer contributions after one year
  • Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Competitive PTO and vacation policies
  • 100% coverage of monthly health insurance premiums
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!

** All Remote employees at BHG Financial are required to work within the United States of America.

BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

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