Vice President Social Jobs

Job title: Vice President Social

Contract type:

Location: New York

Discipline:

Remote: No

Salary: 190000 - 210000

Reference: 445505

Contact name: Rachel Feinbloom

Position Title: Vice President of Social

Hybrid Role - 3 days in office / 2 days from home

This position will lead the overarching strategy, vision and performance of the company’s global social media platforms and social brand presence. This role will play a vital role in continuing to grow all existing and future social platforms and audiences globally. This will involve concepting, implementing and executing a strategic and creative global social media plan, including content creation, copywriting and communication roll out per channel, platform and territory.

Responsibilities:

• Determine best practices for oversight of social strategy development, planning and project management, including evaluation and implementation of process changes as necessary.
• Strategize and focus on elevating the brand’s public perception and reputation through a social centric lens.
• Develop and implement social content and communication plan.
• Prepare regular reports and presentations on social and PR metrics for the CMO, founder and CEO.
• Work closely with the digital marketing team to create engaging social forward copywriting for use across platforms, including newsletters, digital marketing, and product naming.
• Monitor, adhere to and reconcile the annual social operating budget, accurately capturing expenses and ROI and ensuring budget performance and management.
• Conduct and compare market analysis to identify challenges and opportunities for growth through social media platforms.
• Partner with the VP of Marketing to create and execute social strategy, planning and project management of all social activities across organizational objectives and for cross-functional initiatives to accomplish the strategic priorities, mission and vision of the organization.
• Implement and ensure consistent brand TOV and vision upheld across all social and communication touch points.
• Create and manage standardized social and communication processes, including operating procedures and quality assurance.
• Oversee integrated social communication to internal stakeholders, including marketing plans, aligning product calendar, process updates and changes ensuring understanding and support across the organization.
• Collaborate with the Art Dept, Creative, Styling and PR teams; informing, assessing, and addressing issues that affect the team and organization, developing and implementing the marketing and communication strategy through a social centric lens.
• Leverage and build key partnerships to support social media plans, communicate messaging, drive growth, and engage customers.
• Manage all social planning and project management of social agencies and day-to-day operations related to social strategy and execution.
• Develop and implement engaging and high performing cost-effective collateral to be used for social media content, promoting brand narrative, legacy; as well as direct product marketing.
• Monitor, review and report on all social activity and results, alongside management of external agencies across social.
• Maintain a deep understanding of social media platforms, digital forecast and trends, utilizing research and data based approach to identify key social messages and audiences, and work consistently to form and amplify a consistent brand narrative and aesthetic according to brand TOV and vision.
• Provide leadership and set current and long-term goals for internal teams and external social agencies.
• Actively manage and react to online social sentiment, amplifying and promoting social growth.

Requirements and skills:

• Team player who operates well in a dynamic, all hands-on deck environment.
• Demonstrable experience designing and implementing successful social campaigns.
• Strategic mindset, with ability to make difficult, quick decisions.
• Chinese/Mandarin speaking an added benefit.
• Strong analytical and project management skills.
• Excellent knowledge of Social Landscape.
• Proficiency in Microsoft Excel, Word, Adobe suite.
• Bachelor's Degree in marketing, public relations or creative subject.
• At least 10+ years’ experience in a senior role within marketing, communications, and/or public relations / advertising agency or related area with an emphasis on luxury, fashion strategy and marketing.
• Solid knowledge of SEO, web analytics and Google Adwords.
• Firm interest in innovative new and upcoming digital platforms.
• Strong leadership skills.
• Solid knowledge of Luxury Fashion social Landscape.
• Excellent communications skills.
• Proficient knowledge of global social platforms.
• Portfolio demonstrating excellent copywriting skills.
• Strong idea generator, ability to think creatively and innovatively.