Vice President Of Digital Experience

Create Your Experience of a Lifetime!

Come work and play in the mountains! Whether it’s your first time seeing the mountains, or you already call them home, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts and our remote Corporate team, you can join for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es), 40% retail discounts, summer activities discounts, wellness benefits, and the chance to grow through Epic Service - our leading training and development experience.

Job Benefits

• Excellent training and professional development
• Referral Program
• Employee Assistance Program
• 401(k) Retirement Plan
• MORE employee discounts on lodging, food, gear, mountain shuttles AND during the summer on bike haul, golf and other activities
• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

Full Time roles are eligible for the above, plus:

• Free ski passes for dependents
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Critical Illness and Accident plans

Summary of Job:

The Vice President of Digital Experience is responsible for driving Vail Resorts’ Digital Experience vision through their ownership of the E-Commerce platform performance, unlocking innovative Digital Experiences through the My Epic App, and leveraging personalization to deliver a guest-centric digital experience. This role has responsibility for a portfolio of websites that drive over $1B in revenue across Pass Products, Lift Tickets, Ski & Ride School, Gear Rental, and Lodging, as well as ownership of the innovative My Epic App. The ideal candidate has 10+ years of experience and proven track record in driving impactful Digital Experience strategies leveraging their drive, ambition, business acumen, and emotional intelligence.

This role will be instrumental in creating a digital ecosystem that delivers the Vail Resorts brand experiences, drives guest engagement, and delivers the eCommerce financial targets. This leader should have the ability to set a vision, identify supporting strategies, and then mobilize the organization to achieve that vision.

The Vice President of Digital Experience should have proven expertise in collaborating with business functions, Marketing Technology partners, Analytics teams, content teams, and 3rd party agencies to deliver best-in-class digital innovation that elevates the guest experience and delivers on the company’s revenue goals & growth plans. This role will lead a diverse team of eCommerce professionals to ensure that the Digital experience is consistent and compelling across all guest touchpoints.

Essential Job Responsibilities:

• Demonstrates strong leadership within the team, driving high quality customer experiences and exploring what is possible with evolving digital tools and technologies
• Digital Vision, Strategy & Roadmap: Build and oversee a data-driven, long-term digital roadmap that will positively impact the guest experience and the company’s strategic and financial goals. The Digital Platforms include a portfolio of websites and the My Epic App.
• Team Leadership & Development:
  • Experience leading teams successfully through change
  • Proven track record for building high performing digital teams
  • Demonstrates a high-level of emotional intelligence, openness to change, and the willingness to merge ideas to bring forward the best digital solutions
  • Demonstrates strong leadership within the team, driving high quality customer experiences and exploring what is possible with evolving digital tools and technologies
• Innovation: Be an advocate and digital thought leader for new technologies that can drive business impact and improve the guest experience. Monitor, communicate, and incorporate new digital capabilities into the long-term digital roadmap.
• ECommerce Expertise: Manage the eCommerce platform performance and achieve financial targets. Identify key insights on business performance, and identify new opportunities and enhancements to drive engagement, increased traffic, and higher conversion
• User Experience: Integrate website analytics and customer research, business objectives, content, and technology capabilities to design compelling user experiences for new digital functionality and enhancements
• Digital Operations: Establish and manage operational support processes to ensure stability of all digital platforms.
• Digital Optimization: Proven track record of delivering strong results through testing & optimization activities to increase conversion
• Experience leading teams successfully through change
• Proven track record for building high performing digital teams
• Financial Analysis & Business Acumen: Own financial performance and ROI for the eCommerce platform and all digital initiatives.
• Demonstrates a high-level of emotional intelligence, openness to change, and the willingness to merge ideas to bring forward the best digital solutions

Job Requirements:

• Excellent organizational and project management skills. Pragmatic problem-solver. Solution oriented
• MBA or other advanced business learning or coursework preferred
• Ability to understand and translate complex business challenges and requirements into smart digital solutions
• Strong executive presence
• Bachelor’s degree. Degree in business preferred;
• Proven ability to manage complex projects and partner with cross-functional teams and deliver results in a fast-paced, deadline-oriented environment
• Ability to understand complex digital systems and provide strategic leadership on processes and platforms to drive scalable solutions for the organization.
• Strong communication (written, verbal and interpersonal) skills
• Work Experience
  • Proven track record as high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence
  • 10+ years of experience managing eCommerce, website development and/or digital experience innovation.
  • Challenges the status quo and leverages digital trends to drive innovative solutions that align to business strategies.
  • Ability to understand and translate complex business challenges and requirements into smart digital solutions
  • Ability to understand complex digital systems and provide strategic leadership on processes and platforms to drive scalable solutions for the organization.
  • Ability to analyze online trends, data, and leverage site statistics and performance to influence strategy and roadmap
  • Shows strong orientation to results, with ability to exceed goals, execute consistently, and deliver outstanding results
  • Proven ability to manage complex projects and partner with cross-functional teams and deliver results in a fast-paced, deadline-oriented environment
  • Strong communication (written, verbal and interpersonal) skills
  • Excellent organizational and project management skills. Pragmatic problem-solver. Solution oriented
  • Strong executive presence
• Ability to analyze online trends, data, and leverage site statistics and performance to influence strategy and roadmap
• Challenges the status quo and leverages digital trends to drive innovative solutions that align to business strategies.
• 
  Education
  • Bachelor’s degree. Degree in business preferred;
  • MBA or other advanced business learning or coursework preferred
• 10+ years of experience managing eCommerce, website development and/or digital experience innovation.
• Shows strong orientation to results, with ability to exceed goals, execute consistently, and deliver outstanding results
• Proven track record as high potential talent demonstrating drive, ambition, business acumen, and emotional intelligence

The expected pay range is $181,000 - $230,350 + annual bonus + equity. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 494696