Vice President, Nfl Social

Overview / Objective
The NFL Is Now Hiring a VP Of The NFL Social To Become a Key Leader Within a World-class Marketing Team Responsible For Three Critical Departments

• Management of existing high performing social team inclusive of League and Player Social Marketing
• Maximize revenue opportunities through consistent use of data to inform decision making
• Drive emerging platform innovation and new industry leading initiatives throughout the NFL calendar including the Super Bowl
• Strategic editorial, social programming & content deployment across all primary NFL social handles/platforms (@NFL, @NFLNetwork, @Checkdown, @NFL Legacy, etc.)
• Direct engagement and thought leadership with social platform partnerships including creator integrations

An effective candidate must be able to link NFL business objectives to innovative social comm’s strategies in order to deliver actionable opportunities across the entire NFL social eco-system.
Within The NFL Including
In addition, it is the VP’s responsibility partner with other sr. level stakeholders to continue shaping our social strategies that impact nearly every dept.

• New/Existing Partners (i.e. Twitter, FB, IG, Snap, TikTok, etc.)
• PR
• Sales
• NFL Network/NFL Films
• Sponsorships/Consumer Products
• Business Development
• Player Operations
• Influencer / Creator
• Marketing Strategy & Sciences
• Brand Consumer

Responsibilities

• Speak on relevant social panels to establish the NFL as a true innovator within the sports entertainment landscape
• Stay connected to the League priorities and identify new opportunities for collaboration as well as deeper and more emotional storytelling
• Drive opportunities by staying hungry and curious – constantly bringing new insights, ideas, tools, and opportunities to the League
• Manage team of strong and high performing individuals
• Drive our social strategy broadly and clearly throughout the League
• Gatekeeper and leader of the entire NFL social editorial calendar
• Continue increasing revenue via integrated Sales / Sponsorship
• Oversee NFL approach to social analytics & listening with League, Players, Clubs, and Influencers / Creators
• Lead 1st ever innovations particularly around tentpole moments with key partners such as Twitter, FB/IG, Snap, TikTok, etc.
• Continue developing and evaluating a clear social strategy across all NFL handles
• Collaborate and create synergies between social and other disciplines e.g. PR, Consumer Products, Sponsorships, Brand Consumer Marketing, Influencer Marketing, etc.
• Become a thought leader and expert with regards to the broader social landscape
• Partner with Business Development and platform partners to deliver against new contracts & renewals

Required Qualifications

• Effective internal management skills related to scope definition, ongoing deliverables, etc.
• Ability to establish dynamic relationships with partners within the music, gaming, fashion, and fitness genres as well as talent agencies, media partners, publicists, managers, etc.
• 4+ years of team management experience. Demonstrated expertise in building, developing, and coaching a team of marketing professionals.
• Strong analytical and data skills. Ability to interpret ongoing research data and media reports to guide, influence, and expertly inform communication recommendations
• A sports fan in general, and more specifically an NFL fan.
• 12+ Years of world class consumer marketing / digital / social experience with track record of strong performance
• Energetic, Flexible, Collaborative
• Experience working together with senior mgmt. with a focus on collegiate, clubs, influencers, and social media
• Strong Strategic Ability, Analytical Skills, and Bias for Action
• Superior Leadership Skills; demonstrated ability to influence and engage direct and indirect reports and peers across the org.
• Exceptional communication skills (Oral and Written). Demonstrated ability to effectively interface with senior management as well as others throughout the org. Experience with marketing-related public speaking engagements a plus.

Preferred Qualifications

• BA/BS from undergraduate university with degree in marketing, communications, or related field; MBA or commensurate preferred.

Physical Demands

• N/A

Travel

• N/A

Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work

• The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.
• FLSA exempt.
• The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.
• NFL employees are required to work 40 hours per week.