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Vice President, Global Brand Management
Company | The North Face, a VF Company |
Address | Denver, CO, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion,Marketing Services |
Expires | 2023-07-27 |
Posted at | 10 months ago |
The Vice President, Global Brand Management at The North Face is a critical leadership role responsible for overseeing the strategic direction and execution of brand management and retail marketing initiatives worldwide. Reporting directly to the Chief Marketing Officer (CMO), this position plays a pivotal role in driving the brand's growth, strengthening its market presence, and ensuring consistent brand messaging across all channels.
- Empower exploration and the thrill of the unknown for as many people as possible.
- Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
- Protect the places where we live, play, and operate.
- Retail Marketing:
- Monitor and analyze market trends, consumer insights, and competitor activities to identify opportunities and develop innovative brand campaigns.
- Collaborate with regional marketing teams to ensure consistent execution of retail marketing programs, visual merchandising standards, and in-store customer engagement.
- Closely align with Insights team to drive brand equity and brand health by tracking key brand performance metrics.
- Collaborate with cross-functional teams to align on an annual global brand map, supported by clear brand initiatives, innovation narratives, and athlete storytelling.
- Provide mentorship, guidance, and development opportunities to team members, promoting their professional growth and ensuring talent retention.
- Develop and implement a comprehensive global brand strategy aligned with the company's vision, mission, and values.
- Define and maintain brand guidelines, ensuring consistency across all regions and functional touchpoints, including visual identity, tone of voice, and brand storytelling.
- Build and lead a high-performing global brand management and retail marketing team, fostering a culture of collaboration, innovation, and accountability.
- Inform Product teams of consumer insights and market opportunities that would create brand and cultural relevance.
- Brand Management:
- Oversee the execution of brand campaigns, product launches, and activations to ensure alignment with the brand strategy and objectives across all regions.
- Foster strong cross-functional relationships with internal stakeholders, including product, sales, and regional marketing teams, to drive integrated brand strategies.
- Drive brand differentiation and market positioning strategies to strengthen The North Face's competitive advantage.
- Leverage consumer insights and data analytics to optimize retail marketing initiatives and drive continuous improvement.
- Strategic Brand Development:
- Lead the development of retail marketing strategies and initiatives to drive foot traffic, enhance customer experience, and increase sales in The North Face retail stores globally.
- Team Leadership:
- Must possess passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and deadlines effectively.
- Excellent communication and presentation skills, with the ability to articulate a clear vision and inspire others to rally behind it.
- Demonstrated communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
- Exceptional leadership skills with the ability to inspire and motivate teams, build strong relationships, and influence stakeholders at all levels of the organization.
- Results-oriented mindset with a focus on achieving measurable objectives and KPIs.
- Strategic thinker with the ability to analyze market trends, consumer insights, and competitor activities to inform brand strategies.
- Consumer-led mindset : Passion for outdoor activities and a deep understanding of the outdoor industry and consumer trends.
- Strong understanding of the outdoor industry and outdoor sports market, with a passion for outdoor activities and environmental stewardship.
- Digital First Mindset : Strong understanding of digital marketing, e-commerce, and social media platforms.
- Extensive experience (10+ years) in brand management and marketing roles, preferably in the retail or consumer goods industry.
- Proven track record of successfully developing and implementing global brand strategies that drive business growth and brand equity.
- Bachelor's degree in marketing, business administration, or a related field; advanced degree preferred.
- Proven record of consumer-first strategic plans.
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