Svp, Media Planning Director

Media Services --> SVP, Media Planning Director
Fort Lauderdale, FL
ID: 5056
Full-Time/Regular
The SVP, Media Planning Director manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP, Media Planning Director is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams.
Responsibilities

• Deliver concise, informative and convincing presentations to Agency and client Senior and Executive management.
• Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following.
• Manage the traditional media campaign process for assigned clients in tandem with the Interactive media team
• Paid Digital, Mobile, Social Media Strategies
• Review decks and plans from other planning staff to be “client ready”
• Manage clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clients
• National, Local and Unwired use of cable television
• National or Local radio
• National and Local newspaper and magazine (offline and online)
• Impeccable ability to create and present full media presentations to clients
• Work as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectives
• Manage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)
• Work with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.
• National and local broadcast television in traditional and direct response formats
• Local events ideation and implementation, i.e., local guerilla marketing
• Outdoor advertising
• Prepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outlets
• Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).
• Couponing via FSI, shared and direct mail alternatives
• Develop POVs as needed in response to client needs or requests
• Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.

Requirements
Required Skills

• Excellent presentation and writing skills
• Experience directly leading and managing a staff of 10 or more
• 10+ years integrated media planning experience including Assistant Media Director (AMD) or Group Media Director (GMD) level
• Experience managing and coordinating inter-departmental efforts at the director and/or senior level
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience negotiating short and long-term contracts with vendors
• Proven ability to conceive and develop quality, well-conceived and successful media plans
• Full service agency or major media buying service experience
• Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Experienced in all relevant Media expressions such as Broadcast, Online, Print, OOH.
• Experience in working with retail clients is highly desirable
• Understanding of all forms of media avenues
• A four year college degree or equivalent in Business, Communications, Marketing background