Director, Multicultural And Youth Marketing

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

Summary

NASCAR seeks a talented professional to join in the position of Director, Multicultural and Youth Marketing based in our Charlotte, North Carolina office.

The Director, Multicultural and Youth Marketing is responsible for the development and execution of Multicultural and Youth marketing initiatives, including the seamless integration with internal partners and external stakeholders in support of business priorities.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Create a go-to-market at-track activation plan for Latinx outreach and development/growth of new fanbase
• Complete ad hoc special projects as needed
• Engage with leaders and teams to ensure our multicultural strategy, is cohesive and effective and aligns with and informs our overall brand strategy
• Oversee and assist with Multicultural & Youth media relations to support overall departmental strategies
• Oversee execution of experiential activations off-track and at-track as determined by marketing plans
• Establish baseline key performance indicators for target segments aligning with total organizational objectives
• Oversee execution of at-track marketing and promotional planning related to MC&Y programs and campaigns
• Collaborate with agency partner on development and execution of promotional campaigns
• Travel: 10%, including weekends
• Establish opportunity, strategy, objectives and contribution of multicultural and youth marketing efforts for brand
• Create a multicultural/youth go-to-market plan by prioritizing business/marketing goals and information into strategic brand concepts, voice guidelines, messaging, and rationales
• Establishes best practices in all MC&Y concepting and creative development
• Create and build marketing tactics in collaboration with the team that are aligned with previously established strategies
• Engage external business, agency, and industry experts/partners to learn and influence marketing strategies
• Research and identify priority target groups within multicultural and youth diverse audiences
• Partner with Creative Design on development of promotional creative assets
• Support go-to-market at-track activation plan for African American outreach and development/growth of new fanbase
• Participate in the promotion, activation and content planning and ideation process

Qualifications

• Must be fluent in speaking, writing, and listening to Spanish.
• Strong collaboration skills are critical.
• Ability to prepare compelling presentations presented to senior leadership. and industry stakeholders in order to get successful buy-in, support and resources for plans.
• Exceptional team and interpersonal skills.
• Experience in the sports and/or consumer brand industries.
• Attention to detail and excellent organizational and time management skills.
• Proficient on company provided hardware and software. Advanced Excel and PowerPoint skills.
• Exceptional knowledge and demonstrated success in marketing to consumer audiences.
• Comfortable owning operational and logistical experiential activation needs.
• Desire and ability to create and champion a vision.
• Self-motivated, positive attitude and passion for marketing.
• Bachelor's degree from four (4) year college or university and a minimum of eight (8) years of experience in consumer marketing or agency; or equivalent combination of education and experience.
• Strategic and collaborative with strong executional capabilities.
• Digital and/or social marketing experience a plus. Project management experience preferred.
• Superior follow-through with a high-level of accountability for assigned tasks.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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