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Company | L'Oréal |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Personal Care Product Manufacturing,Manufacturing |
Expires | 2023-08-04 |
Posted at | 10 months ago |
Title: Sr. Marketing Manager, Practice Connect
- Plan and execute Practice Connect editorial and content calendar and related deliverables, including, email, social and APP tools (Replika and LDB.com).
- Secure and analyze customer insights, trends and focus group inputs to identify the barriers and drivers to implementation and/or accelerated growth of Practice Connect.
- Educate and sell Practice Connect program to internal stakeholders, ABMs and APPs.
- Concept, develop, and implement multi-channel campaigns and messaging in collaboration with digital and professional channel leads that are aligned with brand Marketing and Revenue objectives.
- Develop and optimize Practice Connect onboarding and training protocols for ABMs and APPs in support of efficient implementation and activation.
- Develop technical and programmatic roadmaps to ensure continued growth of the Practice Connect channel.
- Work closely with VP, eCommerce to drive growth, optimize investment and develop future-state program and technical roadmap.
- Manage (in collaboration with assigned ABMs) key Practice Connect APP relationships to maximize messaging, reach and conversion.
- Establish APP-facing messaging that relays the value and benefits of Practice Connect, identify key segments and target audiences and develop marketing plans to deliver on Practice Connect penetration and revenue goals.
- Strong Project Management and problem-solving skills
- Demonstrated experience and knowledge of digital marketing domains, with social media strategies as priority
- Proven success in a collaborative and highly matrixed environment
- Experience developing and implementing marketing programs with significant digital component(s).
- Excellent written and verbal skills, strong influencing skills
- Demonstrated level of professional maturity required to regularly interface with senior level healthcare professionals and a seasoned sales team.
- Experience collaborating with field-based sales team preferred
- Customer service mindset
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