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Social Media Marketing Manager, Amazon Music Global Social Media Marketing
Company | Amazon Music |
Address | Culver City, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Technology, Information and Internet |
Expires | 2023-09-25 |
Posted at | 8 months ago |
Description
- Lead and execute comprehensive social media marketing strategies and campaigns, spanning new product launches, sports partnerships, merch, livestreams, brand campaigns, and cultural moments.
- Serve as the voice and personality of the Amazon Music brand on social media, ensuring consistency across channels and campaigns.
- Stay continuously informed about YA and diverse culture trends, infusing the social space with innovative ideas.
- Communicate and collaborate closely with internal and external stakeholders to influence and inform complex marketing decisions that propel the business forward.
- Seamlessly integrate social campaigns into larger projects and initiatives, ensuring alignment with overall marketing objectives.
- Partner with regional social teams to execute global marketing campaigns that resonate with international markets.
- Bring a social perspective to integrated marketing campaigns, seasonal tentpoles, and product marketing opportunities.
- Monitor and analyze social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement.
- Create captivating and culturally relevant social media content that resonates with diverse and culture-driving audiences, with a special focus on the YA demographic.
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- 4+ years of professional non-internship marketing experience
- Experience in digital marketing and content production timelines and process
- Excellent communication and collaboration skills, allowing you to work effectively with multiple stakeholders across various teams.
- Experience with Salesforce and Tableau
- Excellent analytical skills, including experience monitoring and analyzing social media metrics to optimize campaigns
- Experience in multi-territory campaign management
- A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the YA demographic.
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
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