Social Media Community Associate

What a time to join Wondery! Home of the viral Parks of the USA Bucket List Water Bottle and Isabel Outdoor Pants, our wonderful (😉) team continues to grow and build on years of success in the e-commerce outdoor apparel space.

As a Social Media Community Associate at Wondery Outdoors, you'll share the story of adventure and community with our vibrant online community. Your primary responsibility will be to connect with our diverse customer base, particularly women, BIPOC, and LGBTQ+ individuals, through Instagram, TikTok, Pinterest, and more. Reporting to the Social Media Manager, you'll help grow our online presence with meaningful interactions, promoting our community events, sharing product updates, and helping create thumb-stopping content. We're looking for an individual passionate about inclusivity, excited about outdoor adventure, and skilled in community building.

Responsibilities

Social Media Activities

• Manage and monitor Wondery Outdoors' social media accounts (Instagram, Facebook, Tik Tok, etc.) to maintain a consistent and positive brand image.
• Film and edit original, timely content for social platforms.
• Respond to comments, messages, and inquiries in a timely, professional, and on-brand manner, providing helpful and accurate information.
• Foster a welcoming, inclusive, and FUN online community that encourages participation and interaction among our customers.
• Schedule and post regular updates, including product launches, promotions, and relevant news or events.
• Assist in the development and curation of engaging and diverse content that aligns with our mission and resonates with our target audience.

Analytics and Reporting

• Provide regular reports and insights on community trends, sentiment, and engagement levels.
• Identify opportunities for improvement and propose strategies to optimize social media engagement and growth.
• Monitor social media metrics and performance indicators to assess the effectiveness of campaigns and community engagement efforts.

Qualifications

• Ability to travel to our Hollywood office twice a week.
• Proven experience in managing social media platforms and building online communities.
• Creative mindset with an eye for visual aesthetics and storytelling.
• Familiarity with inclusivity initiatives, specifically within the women, BIPOC, and LGBTQ+ communities.
• Ability to work collaboratively and cross-functionally in a fast-paced environment.
• Passion for the outdoors and knowledge of outdoor apparel and activities.
• Strong understanding of social media best practices and platforms (Instagram, TikTok, Twitter, etc.).
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• Excellent written and verbal communication skills, with the ability to adapt tone and messaging for different audiences.
• Ability to multitask, prioritize, and meet deadlines.
• Proficiency in social media management tools and analytics platforms.